Tomorrowland lays out possible future scenarios for law firms, ranging from "nothing changes," to profound dislocations brought about by developments such as lawyer psychology blocking essential reforms, a dramatic escalation in the war for talent and "barbell" partner compensation models, the triumph of brand names (and the irrelevance of every other firm), the seemingly inexorable and deeply threatening rise of machine intelligence, new entrants including the Big Four grabbing market share, and more.
It doesn't predict what will happen but explains what could, drawing widely from the history of other industries and broad experience with how markets evolve and change.
"Must reading for every law firm managing partner, for every law firm partner, and for anyone interested in the future of Big Law. Extraordinarily well done and insightful; audacious and courageous. A tour de force."-Brad Karp, Chair of the Firm, Paul Weiss
"No self-respecting law firm leader should be prepared to run the risk of leaving it unread."-Charles Martin, Senior Partner, Macfarlanes
About the Author: A lawyer and consultant to law firms on strategic and economic issues, Bruce has become a recognized leader in the industry. He founded Adam Smith, Esq. in 2003, and has published over 1,500 articles on the firm's website probing such topics as globalization, leadership, finance, mergers and acquisitions, and partnership structures. He is a sought-after speaker and frequently appears at law firm retreats and legal industry conferences in the United States and around the world.
Bruce has written for or been quoted in: Fortune; The Wall Street Journal; The New York Times; The Washington Post: Bloomberg News/Radio/TV; Business 2.0; The International Herald Tribune; The National Law Journal; The ABA Journal; The Lawyer, and in numerous other media.
Bruce is also the author of Growth Is Dead: Now What? (2013) and A New Taxonomy: The seven law firm business models (2014). Tomorrowland is his third book.
Before founding Adam Smith, Esq., Bruce practiced securities and corporate law with Breed, Abbott & Morgan and with Shea & Gould in New York and was an in-house securities lawyer with Morgan Stanley/Dean Witter on Wall Street for nearly ten years.
Bruce was educated at Princeton University (BA magna cum laude in economics) and at Stanford Law School (JD). He also completed the MBA coursework at NYU's Stern School of Business (evening program) while at Morgan Stanley.
A native Manhattanite, he lives with his wife and their dog on New York's Upper West Side, where he chairs the Finance Committee and serves as Chancellor on the Vestry of St. Michael's Episcopal Church.
