This book focuses on the theoretical, policy and practice linkages and disjunctures between tourism and the creative industries. There are clear and strong intersections between the sectors, for example in the development and application of new and emerging media in tourism; festivals and cultural events showcasing the creative identity of place; tours and place identities associated with film, TV, music and arts tourism; as well as particular destinations being promoted on the basis of their ‘creative’ endowments such as theatre breaks, art exhibitions and fashion shows.
Tourism and the Creative Industries explores a variety of relationships in one volume and offers innovative and critical insights into how creative industries and tourism together contribute to place identity, tourist experience, destination marketing and management. The book is aligned with the sectors that have been demarcated by the UK Government Department of Culture, Media and Sport as comprising the creative industries: advertising and marketing; architecture; design and designer fashion; film, TV, video, radio and photography; IT, software and computer services; publishing and music; performing and visual arts. The title of this volume demonstrates how the exclusion of tourism from the creative industries is arguably perverse, given that much of the work by destination managers and of private sector tourism is characterised by creativity and innovation. Interdisciplinary research and international context bring a broader perspective on how the creative industries operate in varying cultural and policy contexts in relation to tourism.
This book brings together the parallel and disparate inter-disciplinary fields of tourism and the creative industries and will be of interest to students, academics and researchers interested in tourism, creative industries, marketing and management.
Table of Contents:
1. Introduction
(Philip E. Long and Nigel D Morpeth)
2. Film, Mobility and Urban Space
(Les Roberts)
3. Creativity, the visual arts and tourism
(Nigel D Morpeth and Philip E. Long)
4. Tourism and Advertising as Creative Industry Sector
(Mark Passera)
5. Tourism and the Creative Industries: Design and Designer Fashion
(Corinna Budnarowska and Ruth Marciniak)
6. Urban Planning, Architecture And The Making of Creative Spaces
(Ian Strange)
7. Challenges and opportunities for South Korean Tourism and Creative Industries
(Sangkyun Kim & Chanwoo Nam)
8. Genius loci reloaded: The creative renaissance of Nantes and Saint Etienne
(Charles Ambrosino, Vincent Guillon, Dominique Sagot Duvauroux)
9. Creating a Cosmopolitan Tourism Destination: The visual arts and music in the Ouseburn Valley, Newcastle upon Tyne, UK
(James Whiting and Kevin Hannam)
10. The virtual tourist: the simulated environments and impossible geographies of videogames.
(Michael Salmond and Jacqueline Salmond)
11. Travel and Transformation in the Fantasy Genre
(Warwick Frost and Jennifer Laing)
12. Conclusions
(Philip E. Long and Nigel D. Morpeth)
