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This exciting new text offers all students of Tourism a concise introduction to all the core topics of Tourism Management. Covering both key theory and practice it introduces students to general management issues across the whole tourism sector in an accessible and manageable way.
Focusing particularly on the challenges of managing tourism in the 21st Century, it integrates the themes of sustainability, internationalism, technology and globalisation throughout to provide a thoroughly modern approach to the study of Tourism. Key features of this text include:
- A specific focus on the management of tourism in the context of economic, social and environmental conditions, avoiding lengthy descriptions of the various components of the sector;
- Three main integrated themes focusing on the demand for tourism, the supply of tourism, and the challenge of balancing of the two;
- Coverage of how management techniques are developing in response to changing patterns of demand, emerging markets and destinations, globalisation, and the impacts of tourism;
- Discussion points, examples and cases studies designed with the broadest cultural and international dimensions in mind for today's diverse student profile.
Written specifically for those looking for core topic coverage in a manageable and concise format, this text will be essential reading for those looking for a truly contemporary introduction to Tourism Management.
Table of Contents: Tourism in the 21st Century
How to Use This Book
Understanding Tourism
Learning Outcomes
Introduction
What Is Tourism?
Forms of Tourism
Poon's New Tourism
Summary
Tourist Generating Regions
Learning Outcomes
Introduction
Conditions That Favour the Development of Demand for Tourism
Travel Propensity
Generating Regions for Outbound Tourist Visits
Summary
Tourism Demand
Learning Outcomes
Introduction
Tourist Motivations
Tourist Types
Consumer Decision Making
Measuring and Forecasting the Demand for Tourism
Summary
Tourism Suppliers
Learning Outcomes
Introduction
Accommodation Suppliers
Non-residential Venues
Transport Suppliers
Visitor Attractions
The Cruise Sector
Characteristics of Tourism Suppliers
Summary
Intermediaries in the Tourism System
Learning Outcomes
Introduction
Types of Intermediary in the Tourism System
Wholesalers
Operators
Travel Agencies
Regulation of Intermediaries
Increasing Concentration in the Travel Intermediaries Sector
Summary
Destination Development and Management
Learning Outcomes
Introduction
Destination Development
Managing the Demand for Destinations
Destination Management
Summary
The Economic Impacts of Tourism
Learning Outcomes
Introduction
Types of Economic Impact
Measuring Economic Impacts
Tourism and Economic Regeneration in Urban and Rural Areas
Optimizing the Economic Benefits of Tourism
Summary
The Social and Cultural Impacts of Tourism
Learning Outcomes
Introduction
The Sociocultural Impacts of Tourism on Host Communities
Sociocultural Impacts on Tourists
Summary
The Environmental Impacts of Tourism
Learning Outcomes
Introduction
Environmental Impacts of Tourism on a Destination
Environmental Sustainability
Managing Environmental Impacts
Summary
The Management of Visitors
Learning Outcomes
Introduction
The Need for Visitor Management
Respecting Carrying Capacity
Quality Management
Visitor Management Measures and Techniques
The Role of Technology for Visitor Management
Summary
Public Sector Involvement in Tourism
Learning Outcomes
Introduction
Public-Sector Involvement in Tourism
Summary
Tourism Marketing
Learning Outcomes
Introduction
Tourism Marketing
The Services Marketing Triangle
Segmenting the Tourism Market
The Marketing Mix
Summary
Tourism and the Future
Learning Outcomes
Introduction
Scenario Planning
Scenarios for the Tourism of the Future
Your Future in Tourism
Tourism Employers
Summary
