Toyota

Toyota

          
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About the Book

Toyota es conocida por ser una empresa automotriz exitosa en base a su sistema de producción y reducción de costos. Cuando se analiza en profundidad a la empresa, la evolución de la compañía no deja de sorprender. Desde una perspectiva económica, se analiza la incidencia de la Filosofía "Lean" y sus principios fundamentales en el modelo sistémico organizacional presentes en Toyota. Este estudio comprende tanto los efectos positivos generados por el modelo Toyota en sus tres niveles de estructura organizacional, como los aspectos negativos colaterales generados por la estrategia corporativa de la empresa. La conjunción de estos efectos origina una disminución integral de costos de transacción que redunda en efectos económicos positivos, hecho que no ha sido considerado adecuadamente por quienes creen que el éxito de Toyota es solo el efecto de reducción de stocks del exitoso sistema JIT. Acerca de la autora: María Daniela Pascual es Contadora Pública y Licenciada en Administración de la Universidad de Buenos Aires (UBA). Dra. en Administración en la UCA (Universidad Católica Argentina). En 2003 egresó de la Universidad de San Andrés (Argentina) con el Posgrado en Management Estratégico y en 1998 obtuvo un Master en Management (MSc) de la London School of Economics & Political Science (LSE). En los '90, participó en el sector público en los procesos de Privatización de la Secretaría de Transporte y fue becada por JICA (Agencia de Cooperación Japonesa) para estudiar el sistema ferroviario en Japón. En 2002 fue Coordinadora General del Préstamo BIRF 4423 de Modernización del Estado dependiente de la Jefatura de Gabinete del gobierno nacional. Se dedica a la investigación de proyectos dependientes (PROINC) de la Secretaría de Ciencia y Técnica de la Universidad de Buenos Aires (UBACyT). Es profesora adjunta de la asignatura de grado Dirección General (UBA) y en Posgrado de Dirección Estratégica y Gestión de Marketing (UBA).
About the Author: Acerca de la autora: María Daniela Pascual es Contadora Pública y Licenciada en Administración de la Universidad de Buenos Aires (UBA). Dra. en Administración en la UCA (Universidad Católica Argentina). En 2003 egresó de la Universidad de San Andrés (Argentina) con el Posgrado en Management Estratégico y en 1998 obtuvo un Master en Management (MSc) de la London School of Economics & Political Science (LSE). En los '90, participó en el sector público en los procesos de Privatización de la Secretaría de Transporte y fue becada por JICA (Agencia de Cooperación Japonesa) para estudiar el sistema ferroviario en Japón. En 2002 fue Coordinadora General del Préstamo BIRF 4423 de Modernización del Estado dependiente de la Jefatura de Gabinete del gobierno nacional. Se dedica a la investigación de proyectos dependientes (PROINC) de la Secretaría de Ciencia y Técnica de la Universidad de Buenos Aires (UBACyT). Es profesora adjunta de la asignatura de grado Dirección General (UBA) y en Posgrado de Dirección Estratégica y Gestión de Marketing (UBA).


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Product Details
  • ISBN-13: 9789872839673
  • Publisher: Unitexto
  • Publisher Imprint: Unitexto
  • Height: 254 mm
  • No of Pages: 266
  • Series Title: Formacion Gerencial
  • Sub Title: Principios y fortalezas de un modelo de empresa
  • Width: 178 mm
  • ISBN-10: 9872839670
  • Publisher Date: 07 Sep 2015
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 14 mm
  • Weight: 467 gr


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