About the Book
THE FUTURE OF MARKETING BEGINS HERE . . .
"This is a terrific book. Useful, stimulating, and fun. Helpful not only in business but in general day-to-day life."
-- Christopher J. D. Ainsley, President and CEO
Wolters Kluwer, International Health & Science
"Tired of asking yourself 'How did they know that trend was worth jumping on so early in the game?' Sixty Trends in Sixty Minutes helps marketers decide if the ripple is just a ripple or the next big wave."
-- Dan Hanrahan, Senior Vice President of Marketing
Royal Caribbean International
"Herman Kahn, Alvin Toffler, John Naisbitt are only a few of the trend analysts who've broken through into public consciousness. Sam Hill does them all one better; he shows you how to build businesses from his observations."
-- Randall Rothenberg, Chief Marketing Officer, Booz Allen Hamilton
Author of Where the Suckers Moon: The Life and Death of an Advertising Campaign
"The need for understanding the changing consumer has never been greater. Rich in facts, examples, and thought, Sixty Trends in Sixty Minutes makes evident the forces that are shaping consumers all over the world."
-- Bob Schmetterer, Chairman and CEO
Euro RSCG Worldwide
"In Sixty Trends in Sixty Minutes, Sam Hill brings together the insights of a futurist, the literary flair of a great journalist, and the analytical rigor of a top corporate strategist. This book should be on every senior executive's night table."
-- Reggie Van Lee, Vice President and Managing Partner
Booz Allen Hamilton
"Sam Hill's Sixty Trends in Sixty Minutes gets better and better as one reads it-exactly what one wants from a book discerningtrends. Invest an hour in this insightful book and you'll not read the daily newspaper the same again."
-- B. Joseph Pine II and James H. Gilmore, coauthors of The Experience Economy
A showcase of the sixty trends that will have the biggest impact on business in the next decade
In Sixty Trends in Sixty Minutes (A Brandweek Book), top marketer Sam Hill, author of the bestselling Radical Marketing, highlights the trends that will have the biggest impact on marketing, brand management, and product development within the next decade. He separates the momentary fads from the lasting movements and reveals why trends matter, where they come from, and how to exploit them. He also describes the ten factors that will influence current trends and trends to come, such as exponential population growth, urbanization, interconnectedness, and the decreasing role of work in our lives. With these valuable insights in hand, business leaders will learn how to differentiate their product on the shelf, tap into specific markets, meet consumers' desires for "authentic" products, and much more. Hill also guides managers in conducting trend workshops identical to those offered by his consulting group at top-dollar prices. Timely, relevant, and global in its scope, this book offers entrepreneurs and managers new ideas and techniques for finding success today and in the future.
