Home > Business and Economics > Business and Management > Entrepreneurship / Start-ups > Truth About Starting a Business, The: (Truth About)
Truth About Starting a Business, The: (Truth About)

Truth About Starting a Business, The: (Truth About)

          
5
4
3
2
1

Out of Stock


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist

About the Book

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. “This book should be on the seasoned entrepreneur’s list of ‘what I should have read before I started my business.’” JOE KEELEY, President & CEO, College Nannies & Tutors Development   “This is one of the best entrepreneurship books I’ve read...I wish I had this book when I first started out.” RYAN O’DONNELL, Cofounder and CEO, BullEx Digital Safety   Your own business: Take the leap, make it happen, and make it succeed!   ·   The truth about choosing the right business for you and maintaining a healthy personal life ·   The truth about planning, funding, hiring, and successful launches ·   The truth about financial management, marketing, and growth   This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business.   You’ll learn how to generate and test business ideas, and pick the one that’s best for you...select the right entry strategy...name and locate your business...raise capital...build your team and get expert advice...protect your business secrets and intellectual property...effectively brand your business and market its offerings...handle pricing, distribution, and sales...manage your finances to specific objectives...prepare for growth...and even maintain your work/life balance as an entrepreneur. This isn't “someone's opinion”: it's a definitive, evidence-based guide to building your own successful enterprise--a set of bedrock principles you can rely on whoever you are, wherever you are, and whatever business you choose to launch.    

Table of Contents:
Part I   The Truth About What It Takes to Be a Business Owner Truth 1    Why people start businesses  1 Truth 2    The right business for you  5 Truth 3    Questions to ask before you quit your job  9 Truth 4    Key characteristics of successful business owners  13 Truth 5    You may not need “prior business experience”  17   Part II   The Truth About Generating and Testing Business Ideas Truth 6    The most common sources of new business ideas  21 Truth 7    Want several alternatives? Techniques for generating new business ideas  25 Truth 8    A make-it or break-it issue: Selecting an idea that can be sold into a niche market  29 Truth 9    Screening and testing business ideas  33 Truth 10   Writing a business plan: Still as important as ever  37   Part III  The Truth About Entry Strategies Truth 11   Starting from scratch: Developing your own product or service  41 Truth 12   Franchising: Buying into someone else’s formula for success  45 Truth 13   Believe it or not: There are legitimate opportunities in direct sales  49 Truth 14   Buying a business  54 Truth 15   Internet businesses: The sky does seem to be the limit  58   Part IV   The Truth About Getting Up and Running Truth 16   Choosing a location for your business  61 Truth 17   Something you’ll say a million times: Your business’s name  65 Truth 18   The paper chase: Obtaining business licenses and permits  69 Truth 19   Choosing a form of business ownership  73 Truth 20   Creating a Web site: An absolute necessity  79   Part V    The Truth About Raising Money Truth 21   How to think about money as it relates to starting a business  83 Truth 22   Calculating your initial start-up costs  87 Truth 23   Personal funds, loans from friends and family, and bootstrapping  91 Truth 24   Debt financing  95 Truth 25   Equity funding  99 Truth 26   Grants: It takes the right fit  103 Truth 27   Persistence pays off: Finding alternative sources of startup funds  107   Part VI   The Truth About Building a New Business Team Truth 28   How to approach the task of building a “new business” team  111 Truth 29   Starting a business as a team rather than an individual  115 Truth 30   Recruiting and hiring employees  119 Truth 31    Board of directors  123 Truth 32   Board of advisors  127   Part VII   The Truth About Intellectual Property Truth 33   Intellectual property: What is it, and how is it protected?  131 Truth 34   To patent or not to patent?  135 Truth 35   Trademarks: An essential form of protection  139 Truth 36   Copyright laws: A surprising breadth of protection  143 Truth 37   Trade secrets: Guard them carefully  147   Part VIII  The Truth About Marketing Truth 38   How to approach marketing in a new business  151 Truth 39   Segmenting the market and selecting a target market  155 Truth 40   Establishing a brand  159 Truth 41   Selling benefits rather than features  163 Truth 42   Pricing: The most dicey element of the marketing mix  165 Truth 43   It’s okay to advertise, but think through your choices carefully  169 Truth 44   Public relations: More important than ever  173 Truth 45   Distribution and sales: More choices than ever  177   Part IX   The Truth About Financial Management Truth 46   Managing a business’s finances  181 Truth 47   Financial objectives of a business  185 Truth 48   The nitty-gritty: Forecasts, budgets, and financial statements  189   Part X    The Truth About Growing a Business Truth 49   Preparing for growth  193 Truth 50   Stages of growth: More opportunities, more challenges  197 Truth 51   Strategies for growth 201   Part XI   The Truth About Starting a Business and Maintaining a Healthy Personal Life Truth 52   Work life balance: Practical tips  205 Truth 53   Starting a business as a means of achieving a healthy personal life  209   References  213 About the Author  221  


Best Sellers


Product Details
  • ISBN-13: 9780137005895
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Addison Wesley
  • Language: English
  • Series Title: Truth About
  • ISBN-10: 013700589X
  • Publisher Date: 16 Dec 2008
  • Binding: Digital download
  • No of Pages: 224


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Truth About Starting a Business, The: (Truth About)
Pearson Education (US) -
Truth About Starting a Business, The: (Truth About)
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Truth About Starting a Business, The: (Truth About)

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!
    ASK VIDYA