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Type Matters! POD/NR

Type Matters!

International Edition
About the Book
Once upon a time, only typesetters needed to know about kerning, leading, ligatures, and hanging punctuation. Today, however, most of us work on computers, with access to hundreds of fonts, and we d all like our letters, reports and other documents to look as good and as readable as possible. But what does all the confusing terminology about ink traps, letter spacing, and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. Within each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading, and the treatment of numbers. Examples throughout show precisely what makes good typography and, crucially, what doesn t. Authoritatively written and designed by a practitioner and teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles discussed throughout."
About the Author: JIM WILLIAMS began his career as a typographer in advertising, and is now an award-winning graphic designer and a senior lecturer in graphics at Staffordshire University.

BEN CASEY is Creative Director of The Chase design consultancy and Professor of Visual Communication at the University of Central Lancashire.

Book Details
ISBN-13: 9781858945675
Publisher: Merrell
Publisher Imprint: Merrell
Depth: 25
Language: English
Returnable: Y
Spine Width: 23 mm
Width: 173 mm
ISBN-10: 1858945674
Publisher Date: 01 May 2012
Binding: Paperback
Height: 222 mm
No of Pages: 160
Series Title: English
Weight: 472 gr
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