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Understanding Media in the Digital Age

Understanding Media in the Digital Age

          
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About the Book

Written by two of the field’s most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.

Table of Contents:
Part 1: Connections for Communication   Chapter 1: Understanding Communication Concepts in the Internet Age          Studying Media Strategically         The Interpersonal Communication Process          The “Mass” Communication Process         Comparing Face-to-Face and Mass Communication   Chapter 2: Navigating Change: The Rise of Digital and Global Media             The Dawn of the Digital Age             The Spread of Global Media   Part 2: Publishing   Chapter 3: Books: The First and Most Respected Mass Medium             The Importance of Books as a Mass Medium             Where did Books Come From?             The Digital Future of Books: The Fourth Transition             Between the Past and the Future: Book Publishing Today   Chapter 4: Newspapers and News Media: Delivering Information to Society             The Importance of Newspapers as a News Medium             Newspapers: The First Medium for the Mass Society             Trends that Shaped Today’s Newspapers             The Newspaper as a Contemporary Medium             The Future of the Newspaper   Chapter 5: Magazines: Voices for Many Interests             Distinguishing Magazines from Other Media             The History of Magazines             The Magazine Industry Today             The Future of Magazines             Magazines and the Digital Revolution   Part 3: Electronic and Visual Media             Chapter 6: Motion Pictures: The Great Entertainer             The Development of Movie Technology             The Movies Become a Medium             Film as a Contemporary Medium             The Movie Industry             The Movie Audience   Chapter 7: Radio: The Resilient Medium             The Development of Radio Technology             Radio Becomes a Mass Medium             The Golden Age of Radio             The Challenge of Television             Radio as a Contemporary Medium   Chapter 8: Television: The Most Influential Medium             Cultural Influence of Television             The Birth of Television             The Period of Rapid Adoption             Alternative to Broadcast Television             The VCR and DVD             Television as a Contemporary Medium   Part 4: Media Audiences, Services and Support   Chapter 9: News, Journalism, and Public Affairs             News: The Information Function of the Press             Encoding Strategies: Packaging the News             Journalistic Styles             Social and Cultural Influences on the News             Social and Cultural Functions of the News   Chapter 10: Popular Culture: Entertainment, Sports, and Music             The Nature and Importance of Popular Culture             Popular Culture as Entertainment             Entertainment Media and Popular Culture   Chapter 11: Advertising: Using Media in the Marketplace             Advertising in America: A Brief History             The Contemporary Advertising Industry             Advertising as Persuasive Communication             The Role of Advertising Research             Criticism and Control of Advertising   Chapter 12: Public Relations: Influencing Beliefs, Attitudes, and Actions             The Development of Public Relations             Public Relations Settings and Activities             Public Relations and the Media             Lobbying as Public Relations             Public Relations as an Emerging Profession             The Future of the Field   Part 5: Media Issues and Influences   Chapter 13: Social Forces: Economics, Technology, and Policy             An Interplay of Forces             Searching for the Public Interest             Denying the Business of Media             Enter Media Economics             Independence with Controls             Political Protections: The Constitutional Framework             Linchpins of Communication Law             Trial by Media             Moral Values: Obscenity and Pornography             The Government’s Secrets during National Crises             Political Constraints: The Agents of Control   Chapter 14: Media Effects: The Processes and Influences of Mass Communication             Early Views on Media Influences             Media Effects Research Begins             Beyond the Magic Bullet: Selective and Limited Effects             Audiences Use Media Content to Obtain Gratifications             Television and Youth Violence             Long-Term Influences on Society and Culture   Chapter 15: Ethics: Assessing Content and Behavior of the Media             Media-wide Ethics Watch             New Technology Challenges             Dimensions of Ethics for the Media             Distinguishing Ethics and Law             Growing Concern over Media Ethics             Media Criticism and Media Ethics             Alternative Approaches to Ethics


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Product Details
  • ISBN-13: 9780205595822
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Depth: 13
  • Height: 274 mm
  • No of Pages: 464
  • Series Title: English
  • Sub Title: Connections for Communication, Society, and Culture
  • Width: 216 mm
  • ISBN-10: 0205595820
  • Publisher Date: 29 Dec 2009
  • Binding: Paperback
  • Edition: 1
  • Language: English
  • Returnable: Y
  • Spine Width: 16 mm
  • Weight: 880 gr


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