Understanding Place and Destination Branding: (Understanding series)

Understanding Place and Destination Branding: (Understanding series)

          
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About the Book

Interdisciplinary and international in scope, this book explores the ways in which branding intersects with identity, politics and the complex relationship with our past. It focuses on providing a comprehensive understanding of the differences and similarities between place and destination branding and looks into changes paving the way to a more resilient future. Chapters incorporate different methodologies to highlight the importance of conceptual, qualitative and quantitative approaches as well as multiple stakeholder involvement when developing research and strategy in place and destination branding. The book investigates a range of rural, urban and national contexts, moving beyond stereotypes to analyse the role of co-creation and strategic place branding. Ultimately, the book provides clear guidance for future research which will advance the field in the pursuit of sustainability and successfully address challenges in our modern world. Understanding Place and Destination Branding provides scholars and students of both place and destination branding with a wealth of case studies and theoretical approaches to the topic from different disciplinary perspectives including tourism, urban studies, place management and marketing.

Table of Contents:
Contents Foreword: place branding as taskscape xvii 1 An overview of place and destination branding 1 Stella Kladou and Ahmet Uşaklı 2 The anatomy of island branding: islands as geographical entities and as constructs of the mind 13 Angeliki Mitropoulou, Ioannis Spilanis and Thanasis Kizos 3 The place of place branding in heritage and historic tourism in Brazil 25 Carla Guerrón Montero 4 Historical perspectives on three millenia of branding and rebranding at the World Heritage Site of Butrint (Albania) 40 Daniel Laven and David Prince 5 Destination branding and cultural tourism: the case of KwaZulu-Natal province, South Africa 53 Samukelisiwe Nkwanyana, Gugulethu Nkosi and Lwazi Apleni 6 The neglected critical factors in branding tourism destinations: evidence from Gauteng, South Africa 69 Madiseng Messiah Phori and Michael Kuseni 7 Negative stereotypes as a challenge for destination branding: insights from industrial cities in Upper Silesia, Poland 87 Mariusz Szubert, Witold Warcholik and Michał Żemła 8 From anti-overtourism measures to branding: insights about sustainability from Kyoto’s and Barcelona’s destination management policies 102 Yusuke Ishiguro and Yutaka Nakajima 9 Resilient futures through the development of postcolonial sites: exploring stakeholders’ perceptions of a leisure destination 123 Chryso Panayidou 10 Politics and identity: place branding, tourism, and future challenges 139 Susan L. Slocum 11 The future of place and destination branding 154 Magdalena Florek


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Product Details
  • ISBN-13: 9781035321032
  • Publisher: Edward Elgar Publishing Ltd
  • Publisher Imprint: Edward Elgar Publishing Ltd
  • Height: 234 mm
  • No of Pages: 176
  • Width: 156 mm
  • ISBN-10: 1035321033
  • Publisher Date: 28 Oct 2025
  • Binding: Hardback
  • Language: English
  • Series Title: Understanding series


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