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Using Subscriptions to Build Audience and Increase Income: (English)

Using Subscriptions to Build Audience and Increase Income: (English)

          
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About the Book

Some impresarios view the single-ticket buyer as a "fair weather customer." However, subscribers, who attend more faithfully, are among the most frequent and most liberal financial contributors to the arts organizations they attend. Even so, some performing arts companies seem to exhibit disdain for selling subscriptions. But if things go wrong and you've only sold single tickets, the only way to save your season is to do some big-time fundraising! Dr. James D. Deere, music educator, arts manager, and public relations director, proposes a solution to low ticket sales in Increasing Income and Building Audience: Using Subscriptions in the Growth of Today's Performing Arts: creating a combination of a full-blown subscription program plus single-ticket sales. Just look at the benefits your company can enjoy: Subscriptions Much earlier income Revenue from multiple dates Higher attendance rates Single Tickets Reduced ticket selection Higher individual ticket cost Higher unit costs Pairing the sale of subscriptions and single tickets will boost sales. With a little hard work and this award-winning combination, you can sell out some performances before opening night! Just remember, subscriptions come first by calendar and importance!


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Product Details
  • ISBN-13: 9781616639259
  • Publisher: Tate Publishing & Enterprises
  • Publisher Imprint: Tate Publishing & Enterprises
  • Height: 178 mm
  • No of Pages: 88
  • Spine Width: 5 mm
  • Width: 127 mm
  • ISBN-10: 1616639253
  • Publisher Date: 14 Jun 2016
  • Binding: Paperback
  • Language: English
  • Series Title: English
  • Weight: 82 gr


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