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Ventas y Marketing Con Microsoft

Ventas y Marketing Con Microsoft

          
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About the Book

CON 1 CD ROMEl objetivo fundamental de este trabajo es brindar al lector ciertos conceptos esenciales en temas relacionados con Ventas y Marketing, poniendo a su disposicion, una serie de practicos aplicativos informaticos de sencilla e inmediata utilizacion, desarrollados especialmente para cada topico abordado.El vertiginoso avance del mundo comercial de hoy exige, a quienes desean ser parte del competitivo escenario empresarial, actualizarse y perfeccionarse permanentemente en materia informatica y conceptual.El contenido de este libro le permitira articular las nociones introductorias de cada capitulo con las plantillas predisenadas en Microsoft Excel. De esta manera, y guiandose con los Manuales de Uso correspondientes a cada aplicacion aqui incluidos, podra complementar conocimientos y mejorar habilidades para la practica cotidiana.Entre otros, los aplicativos abordados son: * Analisis de Ventas.Encuestas.* Analisis Financiero de Propuestas Comerciales.* Comisiones de Vendedores.* Campanas en Medios de Comunicacion.* Armado y Control de Presupuestos.* Seguimiento de Clientes.* Logistica.* Desviacion por Cantidad y Canal.* Lista de Precios.* Cotizador.Finalmente, la herramienta propuesta para facilitar nuestras tareas, se basa en el estudio con las planillas de calculo de Microsoft Excel. Las herramientas utilizadas y explicadas en este libro son: Filtros automaticos de informacion mediante diversos criterios, Resumen de informacion con tablas dinamicas y Formato condicional, entre otras.Este trabajo esta orientado para quien este emprendiendo un proyecto comercial, para el empresario PyME, y para todo aquel que desee disponer de ciertas soluciones informaticas y acercarse a losconocimientos basicos de estas dos disciplinas, tan protagonistas en el ambito empresario del mundo de hoy: las Ventas y el Marketing.


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Product Details
  • ISBN-13: 9789871046072
  • Publisher: Omicron System
  • Publisher Imprint: Omicron System
  • Language: English
  • ISBN-10: 9871046073
  • Publisher Date: 01 Sep 2003
  • Binding: Paperback


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