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Veränderung von Geschäftsmodellen in dynamischen Industrien: Fallstudien aus der Biotech-/Pharmaindustrie und bei Business-to-Consumer-Portalen(Schriften zum europäischen Management)

Veränderung von Geschäftsmodellen in dynamischen Industrien: Fallstudien aus der Biotech-/Pharmaindustrie und bei Business-to-Consumer-Portalen(Schriften zum europäischen Management)

          
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About the Book

Yves Meinhardt untersucht anhand von sechs Fallstudien aus der Biotech-/Pharmaindustrie und bei Business-to-Consumer-Portalunternehmen, was Geschaftsmodelle sind und wie sie verandert werden konnen, um einen langfristigen Unternehmenserfolg zu sichern. Er stellt Trajektorien von Geschaftsmodellveranderungen dar und entwickelt ein Konzept, das diese Veranderungen erklart.

Table of Contents:
1. Einleitung.- 2. Systematisierung von Geschäftsmodellen.- 2.1 Ein einfacher Bezugsrahmen.- 2.2 Elemente von Geschäftsmodellen.- 2.3 Rahmenbedingungen für die Erfolgsträchtigkeit von Geschäftsmodellen.- 2.4 Systematisierung von Geschäftsmodellen.- 3. Fallstudien zur Veränderung von Geschäftsmodellen in dynamischen Industrien.- 3.1 Forschungsmethode und -design.- 3.2 Fallstudien der Biotech-/Pharmaindustrie.- 3.3 Fallstudien der Portalindustrie.- 3.4 Fallstudienübergreifende Analyse und Bildung vorläufiger Hypothesen.- 4. Theorieansätze zur Erklärung der Veränderung von Geschäftsmodellen in dynamischen Industrien.- 4.1 Ansätze zur Erklärung der Veränderung von Geschäftsmodellen.- 4.2 Ansätze zur Erklärung der Veränderung von Strategien.- 4.3 Ansätze zur Erklärung der Evolution von Unternehmen und Populationen von Unternehmen.- 4.4 Ansätze zur Erklärung der Veränderung von Industrien.- 5. Zur Evolution von Geschäftsmodellen in dynamischen Industrien.- 5.1 Konvergenzpunkte und Lebenszyklen von Geschäftsmodellen in dynamischen Industrien.- 5.2 Rückblick auf die vorläufigen Hypothesen und kritische Anmerkungen.- 5.3 Implikationen für das Management.- 5.4 Zusammenfassung und zukünftiger Forschungsbedarf.- Verzeichnis verwendeter Internetadressen.


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Product Details
  • ISBN-13: 9783824477647
  • Publisher: Deutscher Universitats-Verlag
  • Publisher Imprint: Deutscher Universitats-Verlag
  • Edition: 2002 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 22 mm
  • Weight: 498 gr
  • ISBN-10: 3824477645
  • Publisher Date: 27 Nov 2002
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 400
  • Series Title: Schriften zum europäischen Management
  • Sub Title: Fallstudien aus der Biotech-/Pharmaindustrie und bei Business-to-Consumer-Portalen
  • Width: 148 mm


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Veränderung von Geschäftsmodellen in dynamischen Industrien: Fallstudien aus der Biotech-/Pharmaindustrie und bei Business-to-Consumer-Portalen(Schriften zum europäischen Management)
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Veränderung von Geschäftsmodellen in dynamischen Industrien: Fallstudien aus der Biotech-/Pharmaindustrie und bei Business-to-Consumer-Portalen(Schriften zum europäischen Management)
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