Communicate like a LEADERResearch proves that the greatest impact speakers have in any conversation comes not only from the words they say but from the sound of their voices. In other words, it is not just the message but the messenger that matters. No one has a better grasp of this fact--and how to leverage it to your benefit--than Arthur Samuel Joseph, one of the world's leading communication strategists and the creator of the Vocal Awareness Method. Joseph's client list is a who's who of world-famous celebrities--including Sean Connery, Angelina Jolie, Pierce Brosnan, Earvin "Magic" Johnson, Emmitt Smith, and Arnold Schwarzenegger. He has trained broadcasters and executives at the NFL Network, NBA, MLB, ESPN, Fox, and NBC, as well as business leaders at Deloitte, Ernst & Young, Disney,Toyota, Ritz-Carlton, and the Federal Reserve Bank, among others. In Vocal Leadership, Joseph shares all his secrets to Communication Mastery with you. Vocal Leadership provides proven techniques and daily exercises to help you develop a commanding voice and presence, and improve vocal quality, mental acuity, body language, and self-esteem to dramatically increase your influence. Joseph takes you step-by-step through the process of becoming an effective and powerful speaker by providing insight into: Breathing techniquesVocal warm-upsVocal projectionAppropriate tempoBody languageVerbal and nonverbal expressionEffective storytelling You'll learn how to be in mastery in every conversation, public address, and personal encounter--and how to be tactical and strategic when necessary, earnest and caring when appropriate, and, above all, authentic in every communication. Whether you're delivering a sales presentation to a group of five or giving a shareholders speech to an audience of hundreds, the way you communicate is the difference between success and failure as a leader. "When we own our Voice, we own our power," Joseph writes. Vocal Leadership gives you the tools to discover your unique voice and use it strategically to empower yourself and others to success. PRAISE FOR VOCAL LEADERSHIP:"The Vocal Awareness Method is a powerful tool that will ensure your voice as a leader, innovator, or captain of industry is resounding." -- HERVE HUMLER, President and COO, Ritz-Carlton Hotel Company "There are numerous books on what to say and how to speak, but only gifted teacher Arthur Joseph can teach us how to connect with others through the extra dimension of our voice." -- DANIEL YUN, CEO, Belstar Group "Arthur Joseph enables individuals to unleash their unique, inner strength and achieve empowerment through voice!" -- CHERITA MCINTYE, PhD, Director of Executive Learning, ESPN "Arthur Joseph is without peer in developing communication and presentation skills. His use of technique, coupled with passion and belief, combine for a spiritual approach to mastering communication skills." -- JOHN BRANCA, entertainment attorney andcoexecutor of the Michael Jackson Estate "What I love most about Arthur is that his guidance is about so much more than just work, it is about life. It is about being the greatest YOU possible and bringing out the natural YOU in a meaningful, authentic way." -- JULIE FOUDY, World Cup champion, Olympic gold medalist,former captain of the U.S. Women's Soccer Team,and ESPN/ABC analyst and reporter

Table of Contents:
Foreword ix Acknowledgments xi Introduction xiii Chapter 1: Communication Mastery:The Journey Begins 1 Voice Is Power—When I Own My Voice,I Own My Power 1 Voice Is Power—Creating Our Own History 6 Vocal Awareness—Voice Is Who We Are 10 Action Step 12 Chapter 2: Communication Mastery:The Journey Continues 13 The Greatest Fear 19 The Two Greatest Fears 20 From Presentation to Performance 24 Performance 25 Communication Mastery Is a Choice 27 Conscious Awareness 32 Champions Do It Differently 34 Action Step 39 Chapter 3: Spiritual Pragmatism:The Journey Deepens 41 Persona Statement: Voice Is Identity 43 Through the Mask 44 Creating the Persona Statement 45 Embodying the Persona Statement 47 Next Steps 48 168 Hours 51 The Hero’s Journey: The King’s Speech 53 Action Step 60 Chapter 4: The Vocal Awareness Method:Mastering the Journey 61 The Power of Practice 61 Stature 64 7 Rituals: The Checklist 66 Ritual 1: Thank You to My Source. 68 Ritual 2: Love and Let Go. 68 Ritual 3: Allow a Slow, Silent, Conscious,Loving Breath. 69 Ritual 4: See the Edge and Arc of Sound. 70 Ritual 5: Take My Time. 72 Ritual 6: Pay Attention/Deeper Listening. 72 Ritual 7: Be My Self. 73 The Daily Vocal Awareness Workout 74 Preparing for a Vocal Workout: Gathering Tools 78 The Vocal Workout Exercises: The Three Aspects 79 Learning the Fundamentals 80 Finding Your Stance 81 The Jaw Release 84 Implementing Ritual 3: Allow a Slow, Silent,Conscious, Loving Breath 86 Implementing Ritual 4: See the Edge and Arcof Sound 88 The Hub of the Voice 89 The Arc of Sound 92 The Yawn-Sigh Exercise 94 The Three Aspects: The First Aspect 99 The Second Aspect: The Bridge 100 The Third Aspect: The Performance 103 Designing Your Daily Practice: 7 Minutes for 7 Days 103 A 7-Minute Workout 104 Customizing Your Daily Routine 105 Action Step 105 Chapter 5: The Message and the Messenger:It Is Not Just Data. It Is Communication 107 Arnold and Paul 110 Storytelling: Moving from Messaging to Engagement 112 Visceral Language: Making Voice Visual 115 Marking the Text: Bringing the Words to Life 120 Action Step 125 Chapter 6: The Performance:Our Audience Is Our Self 127 Body Language—the Body Speaks 131 The White Noise of Body Language 132 Fine-Tuning the Message 133 Building Blocks—Core 136 Eye Contact 138 Gestures 140 Telephone Communication—Integrating the Work 141 Context Does Not Determine Outcome 142 Adding the Final Elements: The Art of the Interview 146 A Few Remaining Performance Tips 147 Practice Makes Excellence 149 Action Step 149 Chapter 7: The Human AchievementMovement: Fulfilling the Journey 151 The Macro View: Communication Strategy andIntegrative Leadership 152 The Micro View: Communication Strategy/Integrative Leadership 155 The Five Pillars of the Work 155 Strategic Insights 156 Surrender/Serve/Soar 157 Transformative Stories: To Achieve—We Must Leap 159 Shifting the Paradigm: A Call to Action 169 Changing the World Through Voice 172 Action Step 173 Afterword 175 Appendices 177 Appendix I: The Work 179 Appendix II: Stratagems and Guidelines forCommunication Mastery 185 Appendix III: Communication Mastery and IntegrativeLeadership: Strategic Insights and Tips 189 Appendix IV: Leadership Excellence 193 Appendix V: Leadership Terms: Definitionsand Etymology 201 Appendix VI: Quotations to Live By 217 Endnotes 221 Index 223JOSEPH