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Von Grund Auf

Von Grund Auf

          
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About the Book

Was schulden wir uns gegenseitig? Wie k?nnen wir unseren Antrieb, unseren Einfallsreichtum, ja sogar unseren Schmerz in etwas Sinnvolleres als individuellen Erfolg verwandeln? Und was ist unsere Pflicht an den Orten, an denen wir leben und arbeiten?
Mit diesen Fragen hat sich Howard Schultz pers?nlich auseinandergesetzt, seit er in Brooklyn aufgewachsen ist und auch als er Starbucks zu einer der weltweit bekanntesten Marken gemacht hat.
In seinem neuen Buch sucht Schultz in zwei miteinander verwobenen Geschichten nach Antworten. Eine Geschichte zeigt, wie seine widerspr?chliche Kindheit - einschlie?lich Erfahrungen, die er noch nie zuvor offenbart hat - Schultz motivierte, der erste in seiner Familie zu werden, der das College absolvierte, um dann die Art von Unternehmen aufzubauen, f?r das sein Vater, ein Arbeiter, nie eine Chance hatte zu arbeiten: ein Unternehmen, das versucht, Profit und Menschenw?rde in Einklang zu bringen.
Eine parallele Geschichte bietet einen Blick hinter die Kulissen von Schultz' unkonventionellen Bem?hungen, alte Vorstellungen ?ber die Rolle der Wirtschaft in der Gesellschaft in Frage zu stellen. Von der Krankenversicherung ?ber kostenlosen College-Unterricht bis hin zu umstrittenen Initiativen im Hinblick auf Rasse und Fl?chtlinge - Schultz und sein Team haben gesellschaftliche Themen mit der gleichen Kreativit't und Disziplin angegangen, mit der sie den Kaffeekonsum in der Welt ver?ndert haben.
Howard Schultz' Buch ist auch ein Querschnitt durch US-Amerika. Es zeigt, wie Amerikaner es immer wieder schaffen, K?mpfe und Schwierigkeiten in Erfolge zu verwandeln. Auf diesen Seiten finden verlorene Jugendliche erste Jobs, aufstrebende Studenten ?berwinden ihre Schulden, Opfer von Kriegen "ersetzen" verlorene Gliedma?en durch unbezwingbaren Geist, Unternehmer beginnen mit dem Tr?umen usw.
Das Buch ist teils ehrliche Erinnerungen, teils erhebende Blaupause der gegenseitigen Verantwortung und teils Beweis daf?r, dass normale Menschen au?ergew?hnliche Dinge tun k?nnen. Es ist eine optimistische, inspirierende Darstellung dessen, was passiert, wenn wir aufstehen, sprechen und uns f?r gr ere Zwecke als wir selbst zusammenfinden. Schultz liefert eine starke und neue Vision und ein Pl?doyer f?r mehr Menschlichkeit.


About the Author: Howard Schultz ist der ehemalige Chairman und CEO der Starbucks Coffee Company. Nachdem er ein kleines Caf?unternehmen gegr?ndet hatte, kaufte er Starbucks, das unter seiner F?hrung von elf Kaffeeh?usern auf mehr als 28000 anwuchs. Im Jahr 2018 belegte Starbucks den f?nften Platz auf der Liste der "World's Most Admired Companies" von Fortune. Howard und seine Frau Sheri leiten gemeinsam die Schultz Family Foundation. Howard wurde f?r seine Leidenschaft zur St?rkung von Communitys anerkannt und erhielt unter anderem den Robert F. Kennedy Human Rights Ripple of Hope Award. Bei Wiley erschienen ist auch: "Onward. Wie Starbucks erfolgreich ums ?berleben k?mpfte, ohne seine Seele zu verlieren" (2011).


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Product Details
  • ISBN-13: 9783527509959
  • Publisher: Wiley
  • Publisher Imprint: Wiley-Vch
  • Height: 1 mm
  • No of Pages: 520
  • Spine Width: 1 mm
  • Weight: 700 gr
  • ISBN-10: 352750995X
  • Publisher Date: 18 Feb 2020
  • Binding: Hardback
  • Language: German
  • Returnable: Y
  • Sub Title: Eine Reise Zur Neuausrichtung Des Amerikanischen Versprechens
  • Width: 1 mm


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