Home > Computing and Information Technology > Digital Lifestyle and online world: consumer and user guides > Internet guides and online services > Web Business Engineering: Using Offline Activities to Drive Internet Strategies
49%
Web Business Engineering: Using Offline Activities to Drive Internet Strategies

Web Business Engineering: Using Offline Activities to Drive Internet Strategies

          
5
4
3
2
1

Available


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Quantity:
Add to Wishlist

About the Book

Many Web developers have powerful technical skills, but limited understanding of business processes; conversely, many managers understand business processes intimately, but do not understand how to leverage Web technologies to improve them. This book bridges the gap, giving technical professionals and managers a systematic approach for analyzing their offline processes and identifying the best opportunities to add value through Web technology. Every business offers a goldmine of opportunities for using Web technology to increase revenue and reduce costs -- but every business is different. This is the first book to help you identify your opportunities -- and act on them. Web Business Engineering starts with a quick primer designed to help Web developers think about business the way managers do. Next, it shows how to map business processes and build "value models" that depict their costs and benefits; and, using these maps, identify key opportunities for adding value with Web technologies. Flor shows how to discover innovative ways to use the Web that go far beyond supporting existing business activities.

Table of Contents:
Preface. Acknowledgments. Introduction. SECTION 1: WEB BUSINESS 101. 1. Business Building Blocks. Executive Summary. Objectives. Introduction. How an Idea Becomes a Product: The Case of the Guitar. The Value Chain and the Web. 2. Competition and the Web. Executive Summary. Objectives. Introduction. Understanding the Effects of Competition: The Case of the Guitar Maker. Basic Strategic Moves. 3. The Role of Information in the Value Chain. Executive Summary. Objectives. Introduction. How Information Supports the Value Chain for Physical Products. Knowledge-Intensive Products. Pure Information-Based Products. New Business Models: The Autonomous Business. 4. Value and Valuing a Website. Executive Summary. Objectives. Introduction. The Web Site Proposal. Value: Return on Investment (ROI). Net Present Value (NPV). Some Alternatives to NPV & ROI: Payback and IRR. SECTION 2. WEB BUSINESS ENGINEERING: A QUICK PRIMER. 5. Introduction to Web Business Engineering: Motivation and Basic Principles. Executive Summary. Objectives. Introduction. Definition: Web Business Engineering. Ways of Studying Business Processes. The Web Business Engineering Framework. Basic Steps in Web Business Engineering. 6. Quick Primer: Step 1, Map Business Activities. Executive Summary. Objectives. Introduction. Mapping Notation. The Employee Distance Education Case (EDEC). 7. Quick Primer: Step 2, Model Activity Value. Executive Summary. Objectives. Introduction. Valuing a Business Activity. Case (Continued): Building an Interaction Cost Model for the EDEC Assignment Mailings. 8. Quick Primer: Step 3, Diagnose Problems And Opportunities. Executive Summary. Objectives. Introduction. Case (Continued): Diagnosing the EDEC Mailing Costs. 9. Quick Primer: Step 4, Design Treatments. Executive Summary. Objectives. Introduction. Case (Continued): Finding Treatments for the EDEC Mailing Assignments. SECTION 3: CASE STUDIES: PUTTING OFFLINE ACTIVITIES ONLINE. 10. WBE in Small Businesses: The Case of the Hair Salon. Executive Summary. Objectives. Introduction. Case Study: Hair Crafters. Step 1: Map Business Activity (Haircut). Step 1: Map Business Activity (Hair Care Products). Step 1: Map Business Activity (Reminder Card). Steps 2 and 3: Model Activity Value, Diagnose Problems and Opportunities. Step 4: Design Treatments. 11. WBE in Large Institutions: The Online Survey Case. Executive Summary. Objectives. Introduction. Case Study: Background. Step 1: Map Activity (Distributing the Survey). Step 1: Map Activity (Result Generation). Step 1: Map Activity (Result Distribution). Step 2: Model the Value of the Survey Activity. Step 3: Diagnose the Survey Activity. Step 4: Design Treatments. 12. WBE in Social/Cultural Situations: The Case of the Online Matchmaking Service. Executive Summary. Objectives. Introduction. Case Study: Background. Step 1: Map Newspaper Matchmaking. Step 2: Value Newspaper Matchmaking. Step 3: Diagnose Newspaper Matchmaking. Step 4: Design Treatments for Newspaper Matchmaking. SECTION 4: CASE STUDIES: APPLYING WEB BUSINESS ENGINEERING TO ONLINE ACTIVITIES. 13. Marketing Your Website. Executive Summary. Objectives. Introduction. Ten Free Ways of Generating Traffic. The Product. Step 1: Map (Prototype) Activity. Step 4: Treat Business. 14. Fundamentals of Memetic Marketing. Executive Summary. Objectives. Introduction. What Makes a Good Meme? How a Meme Spreads Without Technology. How to Use the Web to Replicate a Meme. Example: A Good Meme and Web Replicator. 15. Issues in Revenue Generation for Information-Based Web Businesses. Executive Summary. Objectives. Introduction. Case: Dating Expert Matchmaking Activity. Deciding What to Charge For: High Value, Low Risk. Information Currency. Conclusion. Bibliography. Index. 020160468XT04062001


Best Sellers


Product Details
  • ISBN-13: 9780201604689
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Addison Wesley
  • Edition: 2nd
  • Language: English
  • Spine Width: 18 mm
  • Weight: 523 gr
  • ISBN-10: 020160468X
  • Publisher Date: 20 Nov 2000
  • Binding: Paperback
  • Height: 234 mm
  • No of Pages: 256
  • Sub Title: Using Offline Activities to Drive Internet Strategies
  • Width: 189 mm


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Web Business Engineering: Using Offline Activities to Drive Internet Strategies
Pearson Education (US) -
Web Business Engineering: Using Offline Activities to Drive Internet Strategies
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Web Business Engineering: Using Offline Activities to Drive Internet Strategies

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!
    ASK VIDYA