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Web Marketing All-In-One For Dummies, 2ed

Web Marketing All-In-One For Dummies, 2ed

          
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About the Book

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. ·Web Presence ·Search Engine Optimization ·Web Analytics ·Online Advertising and Pay Per Click ·E-Mail Marketing ·Blogging and Podcasting ·Social Media Marketing ·Mobile Marketing

About the Author

John Arnold (Longmont) is the e-mail and mobile marketing expert. He's author of E-Mail Marketing For Dummies and co-author of Mobile Marketing For Dummies with Michael Becker (Sunnyvale). SEO and social media expert Ian Lurie (Seattle) heads marketing firm Portent Interactive. His colleague, Elizabeth Marsten (Seattle) brings her online advertising and PPC expertise to the team. Marty Dickinson (Aurora) heads HereNextYear.com and brings his Web building expertise to the book.



Table of Contents:
Introduction Book I: Web Presence Chapter 1: Internet Business Basics Chapter 2: Making Money Online Chapter 3: Designing to Sell Chapter 4: Creating and Connecting Multiple Websites Chapter 5: Creating Exceptional Copy That Sells Chapter 6: Lead-Generation for Business Growth Chapter 7: Getting Help with Your Web Presence Book II: Search Engine Optimization Chapter 1: Getting Ready for SEO Chapter 2: Choosing the Right Keywords Chapter 3: Eliminating Search Engine Roadblocks Chapter 4: Making Search Engines Love Your Site Chapter 5: Understanding Blended Search Chapter 6: Writing Great Copy for Search Engines Chapter 7: Building Link Love Chapter 8: Analyzing Your Results Chapter 9: Hiring an SEO Professional Book III: Web Analytics Chapter 1: Getting Started with Analytics Chapter 2: Tracking Traffic Volumes Chapter 3: Measuring Your Best Referrers Chapter 4: Measuring Visit Quality Chapter 5: Using Conversion Goals Chapter 6: Using Goal Funnels Book IV: Online Advertising and Pay Per Click Chapter 1: Grasping PPC Methods Chapter 2: Combining PPC and Search Engines Chapter 3: Making Keyword Lists That Sell Chapter 4: Writing Ads That Earn Clicks and Pay You Back Chapter 5: Budgeting and Bidding on Keywords Chapter 6: Legally Speaking: PPC and the Law Chapter 7: Using Tools, Tips and Tricks of the Trade Book V: E-Mail Marketing Chapter 1: Adding E-Mail to a Web Marketing Strategy Chapter 2: Becoming a Trusted Sender Chapter 3: Building a Quality E-Mail List Chapter 4: Constructing an Effective Marketing E-Mail Chapter 5: Making Your E-Mail Content Valuable Chapter 6: Tracking Your E-Mail Campaign Results Chapter 7: Maximizing E-Mail Deliverability Book VI: Blogging and Podcasting Chapter 1: Picking Your Blog Topic Chapter 2: Getting Yer Blog On Chapter 3: Writing Like a Blogger Chapter 4: Tracking Other Blogs Chapter 5: Getting Involved on Other Blogs Chapter 6: Promoting Your Posts Chapter 7: Introducing Podcasting Book VII: Social Media Marketing Chapter 1: Understanding Social Media Chapter 2: Creating Your Social Media Desktop Chapter 3: Creating Your Social Media Plan Chapter 4: Navigating Top Social Media Sites Chapter 5: Building Your Network Chapter 6: Creating a Winning Social Media Campaign Book VIII: Mobile Marketing Chapter 1: Getting Started with Mobile Marketing Chapter 2: Planning a Mobile Marketing Campaign Chapter 3: Running Mobile Communication Campaigns Chapter 4: Displaying Your Advertising on Mobile Devices Chapter 5: Delivering Valuable Mobile Content Chapter 6: Getting Paid for Your Mobile Marketing Efforts Chapter 7: Tracking a Mobile Marketing Campaign Index


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Product Details
  • ISBN-13: 9788126559749
  • Publisher Date: 01 Apr 2016
  • Binding: PAPERBACK
  • Language: ENGLISH
  • Weight: 1400 gr
  • ISBN-10: 8126559748
  • Publisher Imprint: HarperBusiness
  • Edition: 2
  • No of Pages: 940

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