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Web Monster & Conversational Marketing

Web Monster & Conversational Marketing

          
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About the Book

All'interno di questo libro scoprirai:

COME COGLIERE LE OCCASIONI DEL MERCATO CONVERSAZIONALE
Come nasce un'opera rivoluzionaria sul nuovo mercato conversazionale.
Imparare a sfruttare i punti d'incontro di mondo reale e virtuale.
Come impiegare al meglio gli elementi essenziali del web marketing di alto livello.
Come e perché dedicare attenzione focalizzata.

COME SFRUTTARE GLI STRUMENTI DELLA NUOVA ERA
Come cogliere le differenze fondamentali tra marketing tradizionale e web marketing.
La coerenza e la reputazione 2.0: cosa sono e perché sono così importanti.
Come sfruttare efficacemente tutti i canali del web marketing.
Come partecipare in modo attivo al mercato sociale e conversazionale del web.

COME FARE DELLA FORZA DEL TUO ESSERE L'ELEMENTO ESSENZIALE DEL MERCATO
Come scegliere il nome giusto per la tua azienda.
Massimizzare il profondo potere del nome, decisivo per il successo dell'azienda.
Scoprire che ruolo giocano le narrazioni e le interazioni, nella tua vita e nella tua azienda.

COME TRASFORMARE L'IDENTITA' IN SEGNO GRAFICO
Come fare del nome un'opera d'arte scegliendo il professionista più adatto alla sua realizzazione.
Logo debole e logo forte: come scegliere quello più adatto a te.
Apprendere come sfruttare e incanalare il potere ipnotico dei simboli anche nel logo della tua azienda.
Come fare del simbolo l'intento condensato del tuo essere e della tua impresa.

COME DONARE SENSO ALLA TUA IMPRESA
Capire perché sono le storie che donano senso ai brand.
Come portare un brand dal mondo reale a quello virtuale.
Come aumentare la riconoscibilità del brand.
Passare dal brand al brand conversazionale dell'era 2.0.

COME MUOVERSI NEL NUOVO MONDO
Come rendere efficace la propria presenza: esserci per fare la differenza.
Come e perché definire chiaramente una mission per raggiungere il successo.
Applicare efficacia ed efficienza sul nuovo modello del web.
Come farsi trovare dal successo.
Gli strumenti per uscire dalle ipnosi indotte dal marketing altrui.

COME ALLINEARE GLI OBIETTIVI INDIVIDUALI CON QUELLI DEL GRUPPO
Come visualizzare la tua azienda per massimizzarne il successo e trovare i valori essenziali della mission.
Come applicare il codice morale per sfruttarne l'impatto su collaboratori e clienti.
Trasferire le convinzioni positive a collaboratori e dipendenti.
Definire valori e identità dell'impresa per tutto il team aziendale.
Come creare una mappa delle convinzioni per motivare i collaboratori in modo efficace e duraturo.

COME AFFRONTARE COMPLIMENTI, CONSIGLI E CRITICHE
Gestire il feedback sul mercato conversazionale del web: complimenti, consigli e critiche.
Come fare del dialogo una forza creativa e creatrice di nuove realtà.
Come mantenere l'equilibrio del sistema.

COME CREARE E MANTENERE LA MOTIVAZIONE
Come trovare motivazione profonda alla tua mission.
Utilizzare keyword di primo e secondo livello.
Come mantenere la focalizzazione nell'azienda.

COME APRIRE UNA FINESTRA SULLE POSSIBILITA' INFINITE DEL WEB
Come scegliere il dominio: quali e quanti registrarne.
Come usare i social media in modo mirato per raggiungere i tuoi obiettivi.
Come comportarsi sul web, tra regole espresse e tacite: la netiquette.
Raggiungere una nuova consapevolezza scoprendo il meccanismo che accomuna mondo virtuale e mondo reale.


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Product Details
  • ISBN-13: 9788861742499
  • Publisher: Bruno Editore
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: Come trasformare la tua impresa in un successo
  • Width: 152 mm
  • ISBN-10: 8861742491
  • Publisher Date: 16 Jun 2021
  • Height: 229 mm
  • No of Pages: 194
  • Spine Width: 10 mm
  • Weight: 267 gr


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