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Wellnesstourismus am Beispiel der Destination Dubai: (German)

Wellnesstourismus am Beispiel der Destination Dubai: (German)

          
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About the Book

Inhaltsangabe: Einleitung: Im Focus dieser Diplomarbeit wird herausgestellt, dass sich die gegenwärtige Gesellschaft in einer Zeit befindet, in der das Bewusstsein für Gesundheit eine immer zentralere Rolle spielt. Dabei wird unterschieden in die Gesundheitsvorsorge bzw. Wellness auf der einen und Kur- und Rehabilitaion auf der anderen Seite. Aufgrund der starken Nachfrage des Wellnesstourismus offerieren viele Hotels, Veranstalter und Destinationen ihren Kunden Wellnessangebote, um den aktuellen Bedürfnissen nach „Wohlfühlen" gerecht zu werden. Zudem ist es interessant zu erfahren, warum in der gegenwärtigen „Geiz ist Geil!" Gesellschaft ein klarer Trend zu Gesundheit und Wellness erkennbar wird. Kaum eine Branche hat so hohe Wachstumszahlen zu verzeichnen. Jeder von uns will so lange es geht fit und vital bleiben. Dafür sitzt bei vielen der Geldbeutel locker, wenn es darum geht, sich einmal wieder so richtig verwöhnen zu lassen. Der Autor hat Dubai gewählt, um Wellnesstourismus am Beispiel einer Destination zu veranschaulichen. Die Diplomarbeit ist auch deshalb so interessant, weil gleichzeitig die beiden Boomthemen - Wellness und Dubai - nicht nur aufgegriffen, sondern sogar miteinander verknüpft werden. Da der Begriff Wellness und die Destination Dubai historisch an sich noch als relativ jung bezeichnet werden können, gibt es über beide Themen nur sehr wenig wissenschaftliche Arbeiten. Mit der Überprüfung von Qualität, Ausstattung und Ganzheitlichkeit der Wellnessmöglichkeiten wird deutlich, wie der gegenwärtige Wellnesstourismus in Dubai zu bewerten ist. Eine Kundenbefragung wirkt dabei als unterstützendes Element bei der Beurteilung. In dieser Gästebefragung spiegelt sich diese Zufriedenheit wider. Weiterhin wird in dieser Kundenbefragung deutlich, dass es neben der Urlaubsform Wellness in Dubai eine große Vielfalt an alternativen Urlaubsformen gibt. Somit wird der Wellnesstourismus in Dubai „überlagert" von den Reiseformen Strandurlaub, Shopping, Ausflüge


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Product Details
  • ISBN-13: 9783838692173
  • Publisher: Diplom.de
  • Publisher Imprint: Diplom.de
  • Height: 210 mm
  • No of Pages: 120
  • Series Title: German
  • Weight: 168 gr
  • ISBN-10: 3838692179
  • Publisher Date: 03 Jan 2006
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm


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Wellnesstourismus am Beispiel der Destination Dubai: (German)
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