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Wiley Pathways E-Business

Wiley Pathways E-Business

          
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About the Book

For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.

Table of Contents:
Part 1 Getting Started in E-Business Chapter 1 An Introduction to E-Business 1 Introduction 2 1.1 The History of the Internet and E-Businesses 2 1.2 The Power of Selling on the Internet 5 1.3 What Can You Sell Online 8 1.4 Popular E-Business Models 14 Chapter 2 The Law, Ethics, and Consumer Policies 23 Introduction 24 2.1 Legal Organization Options 24 2.2 Identification Numbers, Licenses, and Zoning 30 2.3 Understanding Copyrights and Trademarks 35 2.4 The Basics of Business Ethics 39 2.5 Establishing Online Policies 42 Chapter 3 Planning an E-Business 63 Introduction 64 3.1 Developing a Business Idea 64 3.2 Analyzing a Business Idea 69 3.3 Identifying a Target Market 75 3.4 The Value of a Business Plan 79 3.5 The Elements of an Effective Business Plan 83 Chapter 4 Financing and Launching an E-Business 97 Introduction 98 4.1 Launching a Business on a Tight Budget 98 4.2 Common Sources of Financing 104 4.3 Hiring Employees 112 4.4 Purchasing an Existing Web Site 116 Chapter 5 Accounting and Taxes 133 Introduction 134 5.1 The Basics of E-Business Accounting 134 5.2 Income Taxes for E-Businesses 142 5.3 Employment and Sales Taxes 145 5.4 Professional Accounting Support 148 Part 2 Operating an E-Business Chapter 6 Online Payments and Shopping Carts 163 Introduction 164 6.1 Accepting Payments with Credit CRDS 164 6.2 Alternative Payments Options 172 6.3 An Introduction to Shopping Carts 177 6.4 Exploring Shopping Cart Solutions 182 Chapter 7 Products, Inventory, and Fulfillment 191 Introduction 192 7.1 Selecting and Pricing Products 192 7.2 Building and Managing Inventory 198 7.3 Successful Fulfillment Strategies 202 7.4 Shipping Products 209 Chapter 8 Marketing and E-Business 219 8.1 Marketing Basics: Branding and Budgeting 220 8.2 E-Business Advertising 224 8.3 Marketing to Newsgroups and Mailing Lists 230 8.4 Creative Promotional Strategies 234 Chapter 9 Effectively Using Search Engines 251 Introduction 252 9.1 An Introduction to Search Engines 252 9.2 Signing Up with Search Engines 256 9.3 and Keywords 264 9.4 Search-Engine Rankings 269 Chapter 10 E-Business Customer Service 279 Introduction 280 10.1 Understanding and Serving Online Customers 280 10.2 Sharing Product Information Online 288 10.3 Effectively Using Email for Customer Service 293 10.4 Advanced Customer Service Strategies 298 Part 3 Creating and Operating a Web Site Chapter 11 Equipment, Software, and Web Hosting 307 Introduction 308 11.1 Basic Office Equipment 308 11.2 Essential Software 316 11.3 Internet Service Providers 321 11.4 Selecting a Web Host 325 Chapter 12 Successful Web Site Design 337 Introduction 338 12.1 Choosing and Registering Domain Names 338 12.2 Planning and Designing an Effective Web Site 346 12.3 Working with a Professional Web Designer 355 12.4 Launching a New Web Site 361 Chapter 13 Tracking and Analyzing Customer Data 371 Introduction 372 13.1 Assessing Web Site Traffic 372 13.2 Traffic Analysis with Software 380 13.3 Collecting Customer Information 386 13.4 Putting Customer Data to Work 392 Chapter 14 E-Business Security 401 Introduction 402 14.1 E-Commerce Risks and Security 402 14.2 Internet Security Threats 409 14.3 Security Planning 418 14.4 Advanced Topics in E-Business Security 423 Glossary 433 Index 443


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Product Details
  • ISBN-13: 9780470198575
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Depth: 19
  • Language: English
  • Returnable: N
  • Spine Width: 28 mm
  • Width: 188 mm
  • ISBN-10: 0470198575
  • Publisher Date: 28 Apr 2008
  • Binding: Paperback
  • Height: 229 mm
  • No of Pages: 480
  • Series Title: Wiley Pathways
  • Weight: 658 gr


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