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Women in Mass Communication: (English)

Women in Mass Communication: (English)

          
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About the Book

The Third Edition of Women in Mass Communication provides a new generation of students with an insightful examination of women in the journalism and mass communication professions. In this seminal volume, editors Pamela Creedon and Judith Cramer offer ideas and directions for improving the status of women—and men— working in the field.   Intended Audience This is an excellent text for undergraduate students in mass mommunication taking courses such as Women in Mass Media, Women in Journalism, or Issues in Mass Communication. It can also be used in a variety of courses in women′s studies, gender studies, and cultural studies departments.    

Table of Contents:
Part I: Two Decades of Progress? Chapter 1: Introduction: We′ve Come a Long Way, Maybe... - Judith Cramer and Pam Creedon Chapter 2: Sexed and Gendered Bodies in Journalism Textbooks - Linda Steiner Chapter 3: How to Stir Up a Hornet′s Nest: Studying the Implications of Women Journalism Majors - Maurine H. Beasley Part II: Update on the Professions Chapter 4: Women in Newspaper Journalism (Since the 1990s) - June O. Nicholson Chapter 5: Women′s Salary and Status in the Magazine Industry - Sammye Johnson Chapter 6: Radio: The More Things Change...The More They Stay the Same - Judith Cramer Chapter 7: Women and Minorities in Commercial and Public Television News, 1994-2004 - Jannette L. Dates Chapter 8: Women in Public Relations: Success Linked to Organizational and Societal Cultures - Elizabeth L. Toth and Carolyn Garett Cline Chapter 9: Advertising Women: Images, Audiences, and Advertisers - Nancy Mitchell Chapter 10: The Power to Improve Lives: Women in Health Communication - Julie L. Andsager Chapter 11: Scholastic Media: Women in Quantity and Quality...But Is That Enough? - Candace Perkins Bowen Chapter12: Increased Legitimacy, Fewer Women? Analyzing Editorial Leadership and Gender in Online Journalism - Shayla Thiel Stern Chapter 13: Women Journalists in Toyland and in the Locker Room: It′s All About the Money - Pam Creedon and Roseanna M. Smith Part III: International Perspectives Chapter 14: Three Steps Forward and Two Steps Back? Women Journalists in the Western World Between Progress, Standstill, and Retreat - Romy Frohlich Chapter 15: Bewitched, Bedeviled, and Left Behind: Women in Mass Communication in a World of Faith - Debra L. Mason Chapter 16: The Global Context of Women in Communication - H. Leslie Steeves Part IV: Building a Foundation for Further Study Chapter 17: On the Margins: Examining the Intersection of Women and the Law of Mass Communication - Diane L. Borden and Maria B. Marron Chapter 18: Situating "the Other": Women, Racial, and Sexual Minorities in the Media - Carolyn M. Byerly Chapter 19: Myths of Race and Beauty in Teen Magazines: A Semiotic Analysis - Meenakshi Gigi Durham Chapter 20: The Social Construction of Leadership and Its Implications for Women in Mass Communication - Linda Aldoory Chapter 21: Got Theory? - Laura A. Wackwitz and Lana F. Rakow Part V: Where Do We Go From Here? Chapter 22: Our Conclusion: Gender Values Remain, Inequity Resurges, and Globalization Brings New Challenges - Pam Creedon and Judith Cramer


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Product Details
  • ISBN-13: 9781412936958
  • Publisher: SAGE Publications Inc
  • Publisher Imprint: SAGE Publications Inc
  • Depth: 25
  • Height: 228 mm
  • No of Pages: 360
  • Series Title: English
  • Weight: 485 gr
  • ISBN-10: 1412936950
  • Publisher Date: 03 Aug 2006
  • Binding: Paperback
  • Edition: Revised edition
  • Language: English
  • Returnable: N
  • Spine Width: 18 mm
  • Width: 152 mm


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