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Music artists, as perceived by the music industry, are akin to a condiment--to be easily replicated, sold in high volume, and enjoyed by the masses. The message is blunt, honest, and necessary. Implicit in it is the reality of an ever-changing music landscape that requires the artists to adapt, and with integrity, lest they become forgotten. It's this essential idea that the Grammy-nominated artist and creative consultant Kokayi shares in You Are Ketchup. With a harmonious blend of narrative and advice, DC native Kokayi walks readers through the golden age of hip hop to the current day, dispensing hard-earned lessons and illuminations from decades of producing and performing music. Kokayi is a teacher inasmuch as he is a musician, and now writes for emerging artists yet to achieve success and veteran artists who might have once had it but are not out. Using stories from life and career as a vehicle, Kokayi covers a range of topics, including art as a commodity and advice about defining your artistic community, knowing when your art is ready to level up, finding a formula that works, distinguishing your art from others, and more. In a music world where an artist's career can too easily become a tale of the past, You Are Ketchup arrives as essential reading for the multitude of creatives hungry for the wisdom and knowledge of a successful insider.About the Author: A Grammy-nominated artist and creative consultant, Kokayi is entrenched in the ethos of hip hop culture while coloring outside the lines of tradition. He is a board trustee of the DC chapter of the Recording Academy and a recipient of the 2018 Halcyon Artist Fellowship.
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