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Zuschauer-Motivforschung am Beispiel der European League of Football: Untersuchung der Motive von Zuschauern zur Teilnahme an einer Sportveranstaltung

Zuschauer-Motivforschung am Beispiel der European League of Football: Untersuchung der Motive von Zuschauern zur Teilnahme an einer Sportveranstaltung

          
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About the Book

Bachelorarbeit aus dem Jahr 2022 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 1,3, IST-Hochschule für Management (Sport & Management), Sprache: Deutsch, Abstract: Im Rahmen dieser Forschungsarbeit wird der Frage nachgegangen, welche Motive die Zuschauer der ELF antreiben ein Spiel im Stadion anzuschauen. Ziel der Forschung ist herauszufinden, anhand welcher Methoden eine Untersuchung der Zuschauermotivation im American Football Sport durchgeführt werden kann und inwiefern sich Ergebnisse einer solchen Untersuchung in den Forschungskontext einordnen lassen. Mittels einer quantitativen Studie wird eine Untersuchung durchgeführt. Eine quantitative Analyse wird verwendet, um messbare Werte zur Gegenüberstellung zu erhalten. Für die ELF und ihre Vereine ist die Motivforschung ein bedeutender Schritt zur Gestaltung des Stadionerlebnisses, um Menschen zu einem Besuch zu bewegen. In der Etablierung dieser neuen Liga ist das Ansprechen der Menschen von größter Bedeutung. Denn wenn die Motive der Sportzuschauer für einen Stadionbesuch bekannt sind, können die Vereine das Stadionerlebnis und damit das Marketing gegenüber den Zuschauern danach ausrichten und mit den "co-creators" ein Produkt für Sponsoren erschaffen, welche das Bestehen der Liga fördert. Im Verlauf dieser Arbeit wird eine Untersuchung für die Zuschauermotivation von American Football Besuchern durchgeführt. Zu Beginn erfolgt eine Vorstellung des American Football Sports sowie der Geschichte der ELF. Im Anschluss daran wird ein Überblick über wichtige theoretische Begriffe der Motivforschung dargestellt. Außerdem werden verschiedene Studien zusammengetragen, die dieses Thema bereits behandelt haben. Anschließend wird der empirische Teil der Arbeit, in Form einer quantitativen Studie zu Motiven und dem Involvement von Sportzuschauern der ELF durchgeführt. Das Profil der Teilnehmer wird definiert, die Motive und das Involvement anhand verschiedener Unterteilungen wie der Altersgruppe und dem


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Product Details
  • ISBN-13: 9783346824028
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 76
  • Spine Width: 5 mm
  • Weight: 109 gr
  • ISBN-10: 3346824020
  • Publisher Date: 23 Feb 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Untersuchung der Motive von Zuschauern zur Teilnahme an einer Sportveranstaltung
  • Width: 148 mm

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Zuschauer-Motivforschung am Beispiel der European League of Football: Untersuchung der Motive von Zuschauern zur Teilnahme an einer Sportveranstaltung
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