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Études de cas sur le tourisme dans le contexte de la Géorgie

Études de cas sur le tourisme dans le contexte de la Géorgie

          
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About the Book

L'ouvrage propose une collection complète d'études de cas, s'appuyant sur les trois décennies d'expérience des auteurs dans les domaines académique, professionnel et personnel. Il aborde des pratiques réussies et à impact positif dans le secteur du tourisme en Géorgie, englobant la gestion des ressources humaines, l'éducation touristique au niveau de l'enseignement supérieur et de la formation professionnelle, ainsi que des projets touristiques nationaux et internationaux (RSE). Les cas clés incluent la gestion d'événements, le marketing et l'image de marque des produits touristiques, le tourisme du patrimoine culturel immatériel, les pratiques des ODD, le tourisme communautaire et inclusif, ainsi que les stratégies de gestion des risques adaptées aux étudiants internationaux, au personnel académique et aux praticiens. L'ouvrage favorise le développement de la pensée critique, de l'analyse, de la résolution de problèmes et de la prise de décision, ce qui en fait une ressource précieuse pour les universitaires et les professionnels engagés dans les études et la pratique du tourisme.


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Product Details
  • ISBN-13: 9786209278884
  • Publisher: Northforest Books
  • ISBN-10: 6209278884
  • Publisher Date: 17 Nov 2025


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