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Adrian Payne

Adrian PayneDr Adrian Payne is Professor of Services & Relationship Marketing and Director of the Centre for CRM at Cranfield School of Management, UK. He is an author of ten books on Relationship Marketing, CRM and Marketing Strategy. He undertakes research, gies keynote presentations, runs workshops and consults globally in CRM, relationship marketing and customer retention strategies. Read More Read Less

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1.
Social Simulation for a Digital Society37 %
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₹10,849
₹6,835
Binding:
Paperback
Release:
19 Dec 2020
Language:
English
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2.
Marketing Planning for Services48 %
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₹19,530
₹10,156
Binding:
Hardback
Release:
18 Aug 2016
Language:
English
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3.
Marketing Plans for Service Businesses45 %
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₹6,563
₹3,610
Binding:
Paperback
Release:
13 Sep 2005
Language:
English
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4.
Marketing Planning for Services48 %
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₹8,567
₹4,455
Binding:
Paperback
Release:
17 Jun 1996
Language:
English
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5.
Handbook of CRM48 %
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₹8,315
₹4,324
Binding:
Hardback
Release:
31 Oct 2005
Language:
English
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6.
Social Simulation for a Digital Society37 %
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₹10,849
₹6,835
Binding:
Hardback
Release:
02 Dec 2019
Language:
English
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7.
Relationship Marketing33 %
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₹25,650
₹17,186
Binding:
Hardback
Release:
26 Nov 2015
Language:
English
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8.
Relationship Marketing43 %
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₹6,425
₹3,662
Binding:
Paperback
Release:
30 Oct 2002
Language:
English
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9.
Strategic Customer Management29 %
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₹654
₹464
Binding:
Paperback
Release:
27 Aug 2013
Language:
English
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10.
Customer Relationship Management30 %
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₹395
₹277
Binding:
Hardback
Release:
29 Oct 2002
Language:
English
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11.
The Little Red Crayon12 % NR
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₹1,658
₹1,459
Binding:
Paperback
Release:
12 Sep 2025
Language:
English
International Edition
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12.
Crazy Colorful Turkeys6 % NR
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₹2,288
₹2,151
Binding:
Hardback
Release:
09 Sep 2024
Language:
English
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13.
Crazy Colorful Turkeys9 % NR
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₹1,647
₹1,499
Binding:
Paperback
Release:
06 Sep 2024
Language:
English
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17.
The Little Red Crayon
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₹1,876
Binding:
Hardback
Release:
15 Sep 2025
Language:
English
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18.
Handbook of CRM
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₹4,536
Binding:
Digital (delivered electronically)
Release:
26 Jul 2012
Language:
English
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19.
Handbook of CRM
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₹5,600
Binding:
Digital (delivered electronically)
Release:
26 Jul 2012
Language:
English
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20.
Handbook of CRM
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₹6,664
Binding:
Digital (delivered electronically)
Release:
26 Jul 2012
Language:
English
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