Aisha ImtiazDr. Aisha Imtiaz is a distinguished academician and management professional with extensive experience in higher education and research. Currently serving as Assistant Professor and Incharge of the Department of Commerce at GC Women University, Faisalbad, she also holds key positions such as Deputy Director of Student Affairs and Manager of Innovation & Commercialization. Dr. Aisha earned her Ph.D. in Management from Universiti Kuala Lumpur, Malaysia, with a robust academic foundation including an MBA in Marketing and an MS in Management. Her research interests span diverse fields such as marketing, strategic management, and entrepreneurship, supported by a significant portfolio of publications in esteemed journals. Beyond academia, Dr. Aisha is an active contributor to industry-academia collaborations, serving as a Technical Expert on Industry-Academia Linkages at the Faisalabad Chamber of Commerce & Industry. Her leadership extends to managing student startup and business incubation centers, promoting innovation and entrepreneurship among young scholars. With multilingual proficiency in English, Urdu, Punjabi, and Malay, and a proven record of international engagement, she remains dedicated to advancing education, research, and business innovation. Read More Read Less