Syafiqah MD NayanDr. Syafiqah Bt Md Nayan is an experienced academician and researcher specializing in management and marketing. She earned her Ph.D. in Management from Universiti Kuala Lumpur (UniKL), focusing on the determinants of streamers' loyalty to live streamng platforms. With a strong academic background, including a Master’s in Management and a Bachelor’s in Business Administration, she has served as a Senior Lecturer at Management & Science University, teaching subjects such as Quality Management and Research Methodology. Dr. Syafiqah is also a published researcher, contributing to journals and international conferences on topics like service quality and customer satisfaction. Her global outlook, shaped by an international exchange program in Kazakhstan, complements her expertise in statistical tools like SPSS and Smart PLS. Dedicated to advancing education and management practices, she continues to inspire through teaching, mentoring, and research collaborations. Read More Read Less