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Al Ries

Al Ries

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

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1.
THE 22 IMMUTABLE LAWS OF MARKETING32 %
Publisher: Profile Books Ltd
4.7 (7)
₹499
₹339
Binding:
Paperback
Release:
24 Oct 1994
Language:
English
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2.
Positioning: The Battle for Your Mind25 %
4.8 (6)
₹935
₹701
Binding:
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Release:
/04/2003
Language:
English
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4.
Positioning: The Battle for Your Mind26 %
4.8 (5)
₹1,960
₹1,450
Binding:
Paperback
Release:
16 Jan 2001
Language:
English
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6.
The Fall of Advertising and the Rise of PR21 % NR
3.6 (7)
₹1,455
₹1,149
Binding:
Paperback
Release:
10 Jul 2004
Language:
English
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7.
Marketing Warfare29 % NR
4.8 (29)
₹2,316
₹1,644
Binding:
Paperback
Release:
16 Dec 1997
Language:
English
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8.
The 22 Immutable Laws of Branding47 %
4.8 (8)
₹1,880
₹996
Binding:
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Release:
20 Mar 2011
Language:
English
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9.
Marketing Warfare25 %
Publisher: Tata Mcgraw Hill
4.8 (5)
₹1,415
₹1,061
Binding:
Paperback
Release:
/06/2012
Language:
English
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10.
The Origin of Brands27 %
4.5 (6)
₹875
₹639
Binding:
Paperback
Release:
27 Sep 2005
Language:
English
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11.
Positioning: The Battle for Your Mind, 20th Anniversary Edition33 % NR
4.8 (6)
₹3,395
₹2,275
Binding:
Hardback
Release:
16 Dec 2000
Language:
English
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12.
22 Immutable Laws of Marketing35 %
4.7 (7)
₹1,250
₹813
Binding:
Paperback
Release:
27 Apr 1994
Language:
English
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14.
Visual Hammer41 %
Publisher: Ries & Ries
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₹1,568
₹925
Binding:
Paperback
Release:
23 Apr 2015
Language:
English
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16.
War in the Boardroom9 % NR
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₹899
₹818
Binding:
Digital (delivered electronically)
Release:
24 Feb 2009
Language:
English
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17.
War in the Boardroom21 % NR
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₹1,204
₹951
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Release:
24 Feb 2009
Language:
English
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18.
The Origin of Brands4 % NR
Publisher: HarperCollins
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₹1,335
₹1,282
Binding:
Digital (delivered electronically)
Release:
11 May 2004
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19.
The 22 Immutable Laws of Branding3 % NR
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₹1,602
₹1,554
Binding:
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Release:
01 Oct 2002
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English
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20.
22 Immutable Laws of Branding23 % NR
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₹1,524
₹1,173
Binding:
Digital download
Release:
01 Oct 2002
Language:
English
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