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Alan Tapp

Alan TappDr Alan Tapp is Reader and Research Unit Director in Marketing at Bristol Business School. He worked for many years in the industry, including at BT, before moving into academic life. He is a leading authority in direct marketing, sports marketing an segmentation, with three books and over 50 publications to his name. Read More Read Less

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1.
Principles of Direct and Database Marketing21 %
Principles of Direct and Database Marketing
By: Alan Tapp
Publisher: Pearson Education
No Review Yet
₹975
₹770
Binding:
Paperback
Release:
2012
Language:
English
Available
Ships within 4-6 Days Explain..
2.
Principles of Direct, Database and Digital MarketingNR
Principles of Direct, Database and Digital Marketing
By: Alan Tapp, Matthew Housden , Ian Whitten
Publisher: Pearson Education Limited
5.0 (1)
₹9,082
Binding:
Paperback
Release:
12 Dec 2013
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
3.
Social MarketingNR
Social Marketing
By: Fiona Spotswood, Alan Tapp, Lynne Eagle, Stephan Dahl, Susie Hill
Publisher: Pearson Education Limited
No Review Yet
₹10,257
Binding:
Paperback
Release:
18 Dec 2012
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
4.
Marketing Revolution
Marketing Revolution
By: Anthony Marsella, Merlin Stone, Alan Tapp, Etienne Leroy
Publisher: Kogan Page
No Review Yet
₹4,514
Binding:
Undefined
Release:
01 Jan 2005
Out of Stock
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5.
Marketing Revolution
Marketing Revolution
By: Anthony Marsella, Paul R Gamble, Merlin Stone, Alan Tapp
Publisher: Kogan Page Ltd
No Review Yet
₹1,664
Binding:
Paperback
Release:
03 May 2007
Language:
English
Out of Stock
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6.
Principles of Direct and Database Marketing3 % NR
Principles of Direct and Database Marketing
By: Alan Tapp
Publisher: Pearson Education Limited
No Review Yet
₹4,042
₹3,940
Binding:
Paperback
Release:
24 Sep 2004
Out of Stock
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7.
Principles of Direct and Database Marketing2 % NR
Principles of Direct and Database Marketing
By: Alan Tapp
Publisher: Pearson Education Limited
No Review Yet
₹3,549
₹3,475
Binding:
Paperback
Release:
01 Jan 2001
Language:
English
Out of Stock
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8.
Wheels, Skills and Thrills4 % NR
Wheels, Skills and Thrills
By: Alan Tapp, Ashley Pressley, Mike Baugh
Publisher: Lap Lambert Academic Publishing
No Review Yet
₹3,620
₹3,475
Binding:
Paperback
Release:
23 Nov 2013
Language:
English
Out of Stock
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