Anup KrishnamurthyDr Anup Krishnamurthy, Assistant Professor, Marketing, St. Joseph's Institute of Management, Bangalore, has a doctorate in management from IIMB. He specializes in marketing, and his research has been published in journals such as Journal ofServices Marketing, Management International Review, Journal of Retailing and Consumer Services and European Management Review. He has also presented his work at conferences conducted by Yale University, the Academy of Marketing Science, affiliates of the Academy of Management and other academic bodies. He has won Outstanding Reviewer awards at the Midwest Academy of Management and at the Emerald Literati Network 2014 Awards for Excellence. His doctoral thesis was judged as the Best Marketing Thesis in India for the year 2016-2017 by the Scientific Committee for the Best Thesis Award of the International Marketing Trends Congress and ESCP Europe.