Arpita Menon Arpita Menon is a seasoned media professional with 17 years of industry experience in diverse roles spanning strategy, planning, media buying, research and client management across agencies like Draft FCB's media arm Lodestar Universal, Starcom ad JWT. During her stint with Ananda Bazaar Patrika, she set up the Solutions Selling team and headed the Business Intelligence cell. She is currently Managing Partner at Quantemplate, a media analytics company focused on improving realization for media owners. Arpita has contributed articles in various industry websites like exchange4media, agencyfaqs and indiantelevision.com. She has also taught at NMIMS (Narsee Monjee Institute of Management Studies) and currently teaches media course at XIC (Xavier Institute of Communications), Mumbai. Read More Read Less