Arunangshu GiriArunangshu Giri is presently serving as an Associate Professor in the School of Management and Social Science, Haldia Institute of Technology, West Bengal. He is also a visiting professor at Vidyasagar University, one of the eminent niversities of India. He is working as a study counsellor of different MBA subjects (research methodology, marketing research and others) at Indira Gandhi National Open University (IGNOU). He was awarded a PhD degree in management on 4 June 2015 by IIT-ISM, Dhanbad. His topic of research was 'Awareness and Impact of Effective Marketing Initiatives of Yoga and Ayurveda in Indian Urban Market: A Study'. Dr Giri obtained his MBA (marketing) from ICFAI University in the year 2009 with first class. He has postgraduate teaching experience of more than eight years. His areas of specializations are marketing, marketing research, statistics, production and operation management. He has authored 31 research papers in national and international journals of repute. He acted as a resource person and chairperson in different national and international workshops and seminars. He also received the Best Business Academic of the Year Award 2016 (gold medal) at the 69th All India Commerce Conference, organized by Lucknow University, Lucknow, on 13 November 2016. He has reviewed many reputed books such as Management: Principles, Processes, and Practices by Anil Bhat and Arya Kumar and also edited chapters in several books. He is one of the editors of the journal International Journal of HIT Transaction on ECCN. Read More Read Less