Barry BabinBarry Babin is Morris Lewis Professor and Chair of Marketing, Analytics and Professional Sales at the Ole Miss Business School, University of Mississippi, USA and Executive Director of the Academy of Marketing Sciences. In addition to co-authoring for textbooks, he has published over 100 research publications in periodicals including the International Journal of Wine Business Research, Journal of the Academy of Marketing Science, Journal of Marketing, Journal of Retailing, Journal of Business Research (JBR), Journal of Consumer Research and European Journal of Marketing. Professor Babin also has won numerous honours for his research, including the University of Southern Mississippi Louis K. Brandt Faculty Research Award (on three occasions) and the prestigious Harold W. Berkman Distinguished Service Award. Read More Read Less