Cait LambertonCait Lamberton is the Alberto I. Duran Distinguished Professor of Marketing at the University of Pennsylvania's Wharton School, where she has taught at the undergraduate, MBA doctoral and executive levels. Her research focuses on consumer behavior cosidered both at individual and socially embedded perspectives. In addition to being named a Wharton and Penn Fellow, Cait has been designated a Marketing Science Institute Scholar, received the Erin Anderson Award for the field's top female researcher and mentor, the Lazaridis Prize for research related to technology, and the Hunt/Maynard Award for conceptual contributions to the field of marketing. Outside academia, Cait has been retained as a consultant by the US Departments of Labor and Education as well as pharmaceutical and financial services firms. She holds a BA in English literature from Wheaton College (IL), an MBA, and PhD from the University of South Carolina, and an honorary doctorate from the University of Lucerne, Switzerland. Read More Read Less