Derek D. RuckerDerek D. Rucker is the Sandy and Morton Goldman Professor of Entrepreneurial Studies in Marketing at Northwestern University's Kellogg School. His research focuses broadly on social rank, compensatory consumption, persuasion, and consumer behavior. Hs work asks, and seeks answers to, what makes for effective advertising and what motives underlie consumer consumption. To address these topics, Dr. Rucker draws on his rich training in social psychology. Read More Read Less