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Can Uslay

Can UslayCan Uslay, PhD, is associate professor of marketing at Rutgers Business School, New Brunswick and Newark, NJ. A recipient of the Valerie Scudder Award for outstanding scholarly activity, he has co-authored/edited five books and published in leading aademic journals. He currently serves as the chair of the Entrepreneurial Marketing SIG of the American Marketing Association. Read More Read Less

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1.
Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought20 %
Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought
By: Jagdish N. Sheth; Atul Parvatiyar; Can Uslay
Publisher: Wiley
No Review Yet
₹939
₹751
Binding:
Paperback
Release:
21 Jun 2022
Language:
English
Available
Ships within 2-4 Days Explain..
2.
Marketing Theory9 % NR
Marketing Theory
By: Jagdish N. Sheth, Can Uslay, Atul Parvatiyar
Publisher: John Wiley & Sons Inc
No Review Yet
₹10,452
₹9,511
Binding:
Paperback
Release:
16 Jan 2025
Language:
English
International Edition
Ships within 18-20 Days Explain..
Free Shipping in India and low cost Worldwide.
3.
Navigating Brand Activism27 %
Navigating Brand Activism
By: Jag Sheth, Can Uslay
Publisher: Taylor & Francis Ltd
No Review Yet
₹3,576
₹2,610
Binding:
Paperback
Release:
29 Jul 2025
Language:
English
Available
Ships within 4-6 Days Explain..
4.
The Global Rule of Three23 % POD/NR
The Global Rule of Three
By: Can Uslay, Raj Sisodia , Jagdish Sheth
Publisher: Springer Nature Switzerland AG
No Review Yet
₹3,052
₹2,350
Binding:
Paperback
Release:
11 Dec 2020
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
5.
Navigating Brand Activism35 %
Navigating Brand Activism
By: Jag Sheth, Can Uslay
Publisher: Taylor & Francis Ltd
No Review Yet
₹17,640
₹11,466
Binding:
Hardback
Release:
29 Jul 2025
Language:
English
Available
Ships within 14-16 Days Explain..
6.
The Global Rule of Three36 %
The Global Rule of Three
By: Can Uslay, Raj Sisodia , Jagdish Sheth
Publisher: Springer Nature Switzerland AG
No Review Yet
₹5,574
₹3,567
Binding:
Hardback
Release:
01 May 2021
Language:
English
Available
Ships within 14-16 Days Explain..
7.
Relationship Marketing Re-Imagined
Relationship Marketing Re-Imagined
By: Can Uslay, Naresh K. Malhotra, Ahmet Bayraktar
Publisher: Business Expert Press
No Review Yet
₹837
Binding:
Paperback
Release:
30 Apr 2016
Language:
English
Available
Ships within 4-6 Days Explain..
8.
Global Place Branding Campaigns across Cities, Regions, and Nations37 % POD/NR
Global Place Branding Campaigns across Cities, Regions, and Nations
By: Can Uslay, Ahmet Bayraktar
Publisher: IGI Global
No Review Yet
₹18,553
₹11,688
Binding:
Hardback
Release:
22 Jul 2016
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
9.
Strategic Place Branding Methodologies and Theory for Tourist Attraction37 % POD/NR
Strategic Place Branding Methodologies and Theory for Tourist Attraction
By: Can Uslay, Ahmet Bayraktar
Publisher: IGI Global
No Review Yet
₹18,553
₹11,688
Binding:
Hardback
Release:
15 Aug 2016
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
10.
The Global Rule of Three : Competing with Conscious Strategy34 %
The Global Rule of Three : Competing with Conscious Strategy
By: Jagdish Sheth, Can Uslay, Raj Sisodia
Publisher: Palgrave MacMillan
No Review Yet
₹899
₹593
Binding:
Paperback
Release:
10 Apr 2021
Language:
English
Out of Stock
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11.
Marketing Theory
Marketing Theory
By: Jagdish N Sheth, Can Uslay, Atul Parvatiyar
Publisher: Wiley
No Review Yet
₹6,540
Binding:
Digital (delivered electronically)
Release:
08 Oct 2024
Language:
English
Out of Stock
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12.
Marketing Theory
Marketing Theory
By: Jagdish N Sheth, Can Uslay, Atul Parvatiyar
Publisher: Wiley
No Review Yet
₹6,540
Binding:
Digital (delivered electronically)
Release:
02 Oct 2024
Language:
English
Out of Stock
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13.
Global Place Branding Campaigns across Cities, Regions, and Nations
Global Place Branding Campaigns across Cities, Regions, and Nations
By: Can Uslay, Ahmet Bayraktar
Publisher: IGI Global
No Review Yet
₹16,673
Binding:
Digital download and online
Release:
22 Jul 2016
Language:
English
Out of Stock
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14.
Strategic Place Branding Methodologies and Theory for Tourist Attraction
Strategic Place Branding Methodologies and Theory for Tourist Attraction
By: Can Uslay, Ahmet Bayraktar
Publisher: IGI Global
No Review Yet
₹16,673
Binding:
Digital download and online
Release:
15 Aug 2016
Language:
English
Out of Stock
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15.
Deregulation and Competition42 %
Deregulation and Competition
By: Jagdish N Sheth, Can Uslay, Ashutosh Dixit, Fred C Allvine
Publisher: SAGE Publications Inc
No Review Yet
₹950
₹551
Binding:
Hardback
Release:
04 Oct 2007
Language:
English
Out of Stock
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