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David Aaker

David AakerDavid A. Aaker is Vice-Chairman of Prophet, a branding, marketing, and innovation consultancy, and has published more that one hundred articles and fourteen books, including Brand Portfolio Strategy, Brand Leadership, Strategic Marketing Management (th edition), Building Strong Brands, Managing Brand Equity, and From Fargo to the World of Brands. He lives in Orinda, California. Read More Read Less

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1.
The Future of Purpose - Driven Branding: Signature Programs that Impact & Inspire Both Business and Society26 %
The Future of Purpose - Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
By: David a. Aaker, Varsha Jain
Publisher: Wiley
No Review Yet
₹919
₹680
Binding:
Paperback
Release:
22 Jun 2023
Language:
English
Available
Ships within 2-4 Days Explain..
2.
Winning Through Platforms: How to Succeed When Every Competitor Has One (American Marketing Association)38 %
Winning Through Platforms: How to Succeed When Every Competitor Has One (American Marketing Association)
By: David Aaker, Aaker, David, Charlotte Bloom, Charlotte (VSNRY Inc, UK) Bloom, Omar (Prophet Consulting, USA) Akhtar
Publisher: Emerald Publishing Limited
No Review Yet
₹2,064
₹1,280
Binding:
Paperback
Release:
10 Dec 2023
Language:
English
Available
Ships within 12-14 Days Explain..
3.
Strategic Market Management31 %
Strategic Market Management
By: Aaker, Christine Moorman, David A. (University of California, Berkeley) Aaker, Christine (Duke University) Moorman
Publisher: John Wiley & Sons Inc
No Review Yet
₹8,059
₹5,561
Binding:
Paperback
Release:
25 Sep 2023
Available
Ships within 2-4 Days Explain..
4.
Creating Signature Stories24 %
Creating Signature Stories
By: David Aaker
Publisher: Penguin Random House India Pvt. Ltd
4.0 (7)
₹399
₹303
Binding:
Paperback
Release:
01 May 2022
Language:
English
Available
Ships within 4-6 Days Explain..
5.
Strategic Market Management, 11ed (An Indian Adaptation)26 %
Strategic Market Management, 11ed (An Indian Adaptation)
By: David A. Aaker|Christine Moorman
Publisher: Wiley
No Review Yet
₹949
₹702
Binding:
Paperback
Release:
01 Oct 2021
Language:
English
Available
Ships within 2-4 Days Explain..
6.
Building Strong Brands40 %
Building Strong Brands
By: David a. Aaker
Publisher: Simon & Schuster Ltd
4.0 (6)
₹699
₹419
Binding:
Paperback
Release:
29 Apr 2010
Language:
English
Available
Ships within 4-6 Days Explain..
7.
Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires22 %
Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires
By: Aaker, David
Publisher: Penguin Portfolio
4.3 (6)
₹699
₹545
Binding:
Hardcover
Release:
16 Jun 2018
Language:
English
Available
Ships within 4-6 Days Explain..
8.
Managing Brand Equity32 %
Managing Brand Equity
By: David a. Aaker, David A Aaker, Aaker, David A.
Publisher: Free Press
4.7 (6)
₹2,499
₹1,699
Binding:
Hardback
Release:
09 Sep 1991
Language:
English
Available
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9.
BRAND LEADERSHIP39 %
BRAND LEADERSHIP
By: David a. Aaker, David Aaker, Erich Joachimsthaler
Publisher: Simon & Schuster Ltd
3.8 (5)
₹599
₹365
Binding:
Paperback
Release:
01 Oct 2009
Language:
English
Available
Ships within 4-6 Days Explain..
10.
Creating Signature Stories42 %
Creating Signature Stories
By: David Aaker
Publisher: Morgan James Publishing
4.7 (6)
₹1,544
₹896
Binding:
Paperback
Release:
06 Mar 2018
Language:
English
Available
Ships within 2-4 Days Explain..
11.
Strategic Market Management, 7Th Ed19 %
Strategic Market Management, 7Th Ed
By: David a. Aaker
Publisher: Wiley India Pvt Ltd
No Review Yet
₹529
₹428
Binding:
Paperback
Release:
2008
Language:
English
Available
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12.
Building the Brand Driven Business53 %
Building the Brand Driven Business
By: David A Aaker, Michael Dunn, Scott M Davis
Publisher: Jossey-Bass
5.0 (2)
₹2,600
₹1,222
Binding:
Hardback
Release:
02 Oct 2002
Language:
English
Available
Ships within 4-6 Days Explain..
13.
Strategisches Markt-Management36 %
Strategisches Markt-Management
By: David A Aaker, David A (University of California Berkeley) Aaker
Publisher: Gabler Verlag
No Review Yet
₹5,139
₹3,289
Binding:
Paperback
Release:
20 Nov 2013
Language:
German
Available
Ships within 12-14 Days Explain..
14.
Marken Erfolgreich Gestalten36 %
Marken Erfolgreich Gestalten
By: David Aaker, Florian Stahl, Felix Stockle, Felix Stöckle, Felix Stoeckle
Publisher: Springer Gabler
No Review Yet
₹4,672
₹2,990
Binding:
SA
Release:
12 Sep 2015
Language:
German
Available
Ships within 12-14 Days Explain..
15.
Brand Equity & Advertising41 % NR
Brand Equity & Advertising
By: David a. Aaker, David A Aaker, Alexander L. Biel, Alexander Biel, Alexander L Biel
Publisher: Psychology Press
No Review Yet
₹20,650
₹12,184
Binding:
Hardback
Release:
17 Aug 2016
Language:
English
Available
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16.
Strategic Market Management53 %
Strategic Market Management
By: David a. Aaker
Publisher: John Wiley and Sons Ltd
No Review Yet
₹3,563
₹1,675
Binding:
Paperback
Release:
03 Sep 2004
Language:
English
Available
Ships within 2-4 Days Explain..
17.
WIE Marketing Research53 %
WIE Marketing Research
By: Aaker, David A., Day, George S., Kumar, V.
Publisher: John Wiley & Sons
No Review Yet
₹3,451
₹1,622
Binding:
Hardcover
Release:
25 Nov 2003
Language:
English
Available
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18.
Brand Equity & Advertising41 %
Brand Equity & Advertising
By: Aaker/Biel, David A. (EDT) Aaker, David a. Aaker, David A Aaker, Alexander L. (EDT) Biel
Publisher: Taylor & Francis Inc
No Review Yet
₹10,619
₹6,265
Binding:
Paperback
Release:
13 May 1993
Language:
English
Available
Ships within 12-14 Days Explain..
19.
Marketing Research, International Student Version33 %
Marketing Research, International Student Version
By: Robert P. Leone, David a. Aaker, David A Aaker, George S Day, George S. Day
Publisher: John Wiley & Sons
No Review Yet
₹23,225
₹15,561
Binding:
Paperback
Release:
01 Dec 2012
Language:
English
Available
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20.
Aaker on Branding25 % NR
Aaker on Branding
By: David Aaker
Publisher: Morgan James Publishing llc
No Review Yet
₹1,888
₹1,416
Binding:
Paperback
Release:
15 Apr 2025
Language:
English
International Edition
Ships within 12-14 Days Explain..
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