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David Aaker

David AakerDavid A. Aaker is Vice-Chairman of Prophet, a branding, marketing, and innovation consultancy, and has published more that one hundred articles and fourteen books, including Brand Portfolio Strategy, Brand Leadership, Strategic Marketing Management (th edition), Building Strong Brands, Managing Brand Equity, and From Fargo to the World of Brands. He lives in Orinda, California. Read More Read Less

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1.
Strategic Market Management28 %
Strategic Market Management
By: David a. Aaker, Christine Moorman
Publisher: John Wiley & Sons Inc
No Review Yet
₹8,263
₹5,949
Binding:
Paperback
Release:
19 Jan 2024
Language:
English
Available
Ships within 2-4 Days Explain..
2.
The Future of Purpose - Driven Branding: Signature Programs that Impact & Inspire Both Business and Society26 %
The Future of Purpose - Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
By: David a. Aaker, Varsha Jain
Publisher: Wiley
No Review Yet
₹919
₹680
Binding:
Paperback
Release:
22 Jun 2023
Language:
English
Available
Ships within 2-4 Days Explain..
3.
Winning Through Platforms37 %
Winning Through Platforms
By: David Aaker, Charlotte Bloom, Ted Moser, Omar Akhtar
Publisher: Emerald Publishing Limited
No Review Yet
₹2,136
₹1,346
Binding:
Paperback
Release:
10 Dec 2023
Language:
English
Available
Ships within 12-14 Days Explain..
4.
Creating Signature Stories19 %
Creating Signature Stories
By: David Aaker
Publisher: Penguin Random House India
4.0 (7)
₹399
₹323
Binding:
Paperback
Release:
10 Nov 2021
Language:
English
Available
Ships within 4-6 Days Explain..
5.
Strategic Market Management, 11ed (An Indian Adaptation)26 %
Strategic Market Management, 11ed (An Indian Adaptation)
By: David A. Aaker|Christine Moorman
Publisher: Wiley
No Review Yet
₹949
₹702
Binding:
Paperback
Release:
01 Oct 2021
Language:
English
Available
Ships within 2-4 Days Explain..
6.
Building Strong Brands40 %
Building Strong Brands
By: David a. Aaker
Publisher: Simon & Schuster Ltd
4.0 (6)
₹699
₹419
Binding:
Paperback
Release:
29 Apr 2010
Language:
English
Available
Ships within 2-4 Days Explain..
7.
Managing Brand Equity42 %
Managing Brand Equity
By: David a. Aaker
Publisher: John Wiley & Sons Inc
4.7 (6)
₹1,199
₹695
Binding:
Hardback
Release:
09 Sep 1991
Language:
English
Available
Ships within 2-4 Days Explain..
8.
Brand Leadership39 %
Brand Leadership
By: David a. Aaker, Erich Joachimsthaler
Publisher: Simon & Schuster Ltd
3.8 (5)
₹599
₹365
Binding:
Paperback
Release:
01 Oct 2009
Language:
English
Available
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9.
Creating Signature Stories22 %
Creating Signature Stories
By: David Aaker
Publisher: Penguin Random House India
4.3 (6)
₹699
₹545
Binding:
Hardback
Release:
10 May 2018
Language:
English
Available
Ships within 4-6 Days Explain..
10.
Creating Signature Stories42 %
Creating Signature Stories
By: David Aaker
Publisher: Morgan James Publishing llc
4.7 (6)
₹1,594
₹925
Binding:
Paperback
Release:
22 Mar 2018
Language:
English
Available
Ships within 2-4 Days Explain..
11.
Brand Relevance30 %
Brand Relevance
By: David a. Aaker
Publisher: John Wiley & Sons Inc
No Review Yet
₹2,994
₹2,096
Binding:
Hardback
Release:
15 Feb 2011
Language:
English
Available
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12.
Building the Brand-Driven Business53 %
Building the Brand-Driven Business
By: David a. Aaker, Michael Dunn, Scott M. Davis
Publisher: John Wiley & Sons Inc
5.0 (2)
₹2,721
₹1,279
Binding:
Hardback
Release:
18 Oct 2002
Language:
English
Available
Ships within 4-6 Days Explain..
13.
Marken erfolgreich gestalten36 %
Marken erfolgreich gestalten
By: David Aaker, Florian Stahl, Felix Stöckle
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹4,960
₹3,174
Binding:
SA
Release:
12 Sep 2015
Language:
German
Available
Ships within 12-14 Days Explain..
14.
Strategisches Markt-Management36 %
Strategisches Markt-Management
By: David a. Aaker
Publisher: Gabler
No Review Yet
₹5,456
₹3,492
Binding:
Paperback
Release:
20 Nov 2013
Language:
German
Available
Ships within 12-14 Days Explain..
15.
Brand Equity & Advertising41 %
Brand Equity & Advertising
By: David a. Aaker, Alexander L. Biel, Alexander Biel
Publisher: Taylor & Francis Ltd
No Review Yet
₹21,473
₹12,669
Binding:
Hardback
Release:
17 Aug 2016
Language:
English
Available
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16.
Strategic Market Management53 %
Strategic Market Management
By: David a. Aaker
Publisher: John Wiley and Sons Ltd
No Review Yet
₹3,680
₹1,730
Binding:
Paperback
Release:
01 Sep 2004
Language:
English
Available
Ships within 2-4 Days Explain..
17.
Marketing Research54 %
Marketing Research
By: David a. Aaker, George S. Day, V. Kumar
Publisher: John Wiley and Sons Ltd
No Review Yet
₹9,081
₹4,177
Binding:
Hardback
Release:
19 Nov 2003
Language:
English
Available
Ships within 2-4 Days Explain..
18.
Strategic Marketing Management53 %
Strategic Marketing Management
By: David a. Aaker
Publisher: John Wiley and Sons Ltd
No Review Yet
₹3,430
₹1,612
Binding:
Paperback
Release:
04 Apr 2003
Available
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19.
Brand Equity & Advertising41 %
Brand Equity & Advertising
By: David a. Aaker, Alexander L. Biel, Alexander Biel
Publisher: Taylor & Francis Inc
No Review Yet
₹11,042
₹6,515
Binding:
Paperback
Release:
01 Apr 1993
Language:
English
Available
Ships within 12-14 Days Explain..
20.
Marketing Research
Marketing Research
By: David a. Aaker, George S. Day, V. Kumar
Publisher: John Wiley and Sons Ltd
No Review Yet
₹1,873
Binding:
Hardback
Release:
02 Feb 2007
Language:
English
Available
Ships within 2-4 Days Explain..
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