David Pickton

David PicktonDavid Pickton is Associate Director, Strategic Partnerships. He holds the title, 'Honorary Academic Fellow' from De Montfort University, Leicester, England, having been founding member and head of its academic Department of Marketing. He has ben Editorial Board member of a variety of marketing journals and a visiting academic and external examiner at over 20 universities in the UK, Europe and Asia. He has contributed to various academic texts and has written numerous articles, being placed in the top 0.1% of researchers on Academia.edu (by 30-day views of his papers). His commercial experience includes marketing and advertising management positions on both the client and agency sides of industry, and directorship of his own business consultancy. His professional affiliations have included membership of the Academy of Marketing and Fellowships of the Chartered Institute of Marketing, the Royal Society of Arts and the Higher Education Academy.
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Marketing: An Introduction20 %
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21 Mar 2022
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Marketing
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05 Feb 2021
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Marketing33 %
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19 Sep 2017
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Integrated Marketing Communications
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30 Aug 2000
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Marketing42 %
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11 Feb 2014
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Marketing29 %
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25 Mar 2014
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Marketing
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2004-03-16
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8.
Marketing5 % NR
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Marketing1 % NR
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MarketingNR
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MarketingNR
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12.
Principles of MarketingNR
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19 May 2005
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Marketing Bundle with DictionaryNR
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31 Dec 2012
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Multi Pack: Principles of Marketing:European Edition with Integrated Marketing Communications + CDNR
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