Deborah J MacinnisDeborah MacInnis, Ph.D., is a professor emerita of marketing at USC�s Marshall School of Business and is also Charles L. and Ramona I. Hilliard Professor of Business Administration. She received her doctorate in marketing from the University o Pittsburgh and her Bachelor of Science in psychology from Smith College. Her work focuses on emotions, information processing and branding. She is a fellow of the American Marketing Association, the Association for Consumer Research, and the Society for Consumer Psychology. She has also won a lifetime achievement award from the American Marketing Association�s Consumer Behavior Special Interest Group as well as from the University of Southern California. She has received the Journal of Marketing�s Alpha Kappa Psi and Maynard Awards for the papers that make the greatest contribution to marketing thought as well as the Long-Term Contribution Award from the Review of Marketing Research. Dr. MacInnis has served as co-editor and associate editor of the Journal of Consumer Research and associate editor for the Journal of Marketing and the Journal of Consumer Psychology. In addition to co-authoring CONSUMER BEHAVIOR, she has several edited volumes on branding and co-authored a book on developing, enhancing and leveraging brand admiration. She is former treasurer and president of the Association for Consumer Research and former Vice President of Conferences and Research for the American Marketing Association�s academic council. She is the winner of local and national teaching awards. Dr. MacInnis has also served the Marshall School of Business as vice of research and strategy and vice dean of the undergraduate program. Her consulting includes work with major consumer packaged goods companies, business-to-business marketers and advertising agencies. She enjoys reading, walking, music and art. She adores her family and pets. Read More Read Less