Garima MalikGarima Malik is an Associate Professor of Marketing at Birla Institute of Management Technology, Greater Noida. She is a Fellow of the Xavier School of Management, XLRI Jamshedpur, India, and a recipient of the K.V. Raju Gold Medal granted to an excetional Ph.D. student. She has more than twenty years of academic experience. Her research interests span various areas, including gamification, marketing analytics, customer engagement, destination marketing, and gaming marketing experience. She authored more than 80+ research papers. In addition to her research contributions, Dr. Malik has authored five books, two of which are textbooks, and four are case study books. Read More Read Less