Swati BhatnagarSwati Bhatnagar is an Assistant Professor in the Marketing Department at the New Delhi Institute of Management. She graduated from Hindu College, Delhi University, and did an MBA from ICFAI Business School, Gurgaon. She earned her Ph. D. from Delhi Tchnological University. She is also UGC NET qualified. She has a cumulative experience of more than 20 years. She has corporate experience of 5 years with Birla Sunlife and ICICI Prudential AMC Ltd. And academic experience with Amity Business School and New Delhi Institute of Management for over 15 years. Her expertise is in sales, behavioral and structural dimensions of distribution channel management, and emerging areas of marketing analytics. She has presented papers at various national and international conferences and has authored many research papers and chapters in Scopus-indexed journals. Read More Read Less