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Gary L. Frazier

Gary L. FrazierGary L. Frazier was Professor of Marketing at the Marshall School of Business, University of Southern California, from 1984 to 2025. He specialized in the organization and coordination of marketing channels, pathways of branded products and services rom suppliers to end-customers, often through independent intermediaries. Outside of academia, he acted as an expert witness or consultant for various Fortune 100 firms, advising on cases which focussed on the intersection of marketing strategy and channel management. His proudest achievement was his role as editor for the Journal of Marketing, 2011 to 2014, after which he served on the editorial review board. He was also a member of the editorial board for the Journal of Marketing Research and published extensively in both journals. Read More Read Less

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1.
Marketing Channel ManagementNR
Marketing Channel Management
By: Gary L. Frazier
Publisher: Cambridge University Press
No Review Yet
₹4,437
Binding:
Paperback
Release:
04 Dec 2025
Language:
English
International Edition
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2.
Marketing54 %
Marketing
By: Gary L. Frazier, Gilbert Harrell
Publisher: Prentice Hall (Higher Education Division, Pearson Education)
No Review Yet
₹6,755
₹3,107
Binding:
Paperback
Release:
06 Nov 1998
Language:
English
Available
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3.
Marketing Channel Management7 % NR
Marketing Channel Management
By: Gary L. Frazier
Publisher: Cambridge University Press
No Review Yet
₹12,017
₹11,176
Binding:
Hardback
Release:
04 Dec 2025
Language:
English
International Edition
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4.
Advances in Telecommunication Management17 % POD/NR
Advances in Telecommunication Management
By: Gary L. Frazier, Thomas J. Housel, Jagdish N. Sheth
Publisher: Emerald Publishing Limited
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₹13,891
₹11,530
Binding:
Hardback
Release:
30 Nov 1990
Language:
English
International Edition
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Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
5.
Strategic Perspective on the Marketing of Information Technologies17 % POD/NR
Strategic Perspective on the Marketing of Information Technologies
By: Gary L. Frazier, Jagdish N. Sheth, Ruby Dholakia
Publisher: Emerald Publishing Limited
No Review Yet
₹13,891
₹11,530
Binding:
Hardback
Release:
01 Jul 1994
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
6.
Marketing and Channel Management for Low Brand Equity FirmsNR
Marketing and Channel Management for Low Brand Equity Firms
By: Gary L. Frazier
Publisher: Springer Nature Switzerland AG
No Review Yet
₹11,054
Binding:
Hardback
Release:
25 Apr 2026
Language:
English
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This book will be released on 25 Apr 2026.
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7.
Marketing Channel Management
Marketing Channel Management
By: Gary L. Frazier
Publisher: Cambridge University Press
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₹36,776
Binding:
Digital download and online
Release:
26 Nov 2025
Language:
English
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8.
Contemporary Views on Marketing Practice
Contemporary Views on Marketing Practice
By: Gary L Frazier, Professor Jagdish N Sheth, Ph.D. (Univ. of Southern California Emory University, Atlanta, Georgia Emory University, Atlanta, Georgia Emory University, Atlanta, Georgia Emory University, Atlanta, Georgia Emory University, Georgia, United States of America
Publisher: Marketing Classics Press
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₹4,330
Binding:
Hardback
Release:
11 Feb 2011
Language:
English
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