Georgios DoukidisGeorgios I. Doukidis is a professor of information systems in the Department of Management Science and Technology at the Athens University of Economics and Business (AUEB). He holds an MSc and PhD from the London School of Economics, where he taught n the Information Systems Department (1984-90). He is founder and director of the eBusiness Research Center of AUEB (ELTRUN) which is one of the largest in European Business Schools with 30 researchers and specializes on digital TV, supply-chain management, e-business models, digital marketing and IS management. He has published 14 books and more than 200 papers. His two latest books are: Social and Economic Transformation in the Digital Era (IGI Global, 2003) and Consumer Driven Electronic Transformation: Applying New Technologies to Enthuse Consumers (Springer-Verlag, 2004). Read More Read Less