Haliyana KhalidHaliyana Khalid is an Associate Professor in Digital Experience Transformationand currently serves as the Deputy Dean of Research and Innovation at theAzman Hashim International Business School, UTM. She holds a PhD inComputing, specializing in HumanComputer Interaction (HCI) from LancasterUniversity, UK, and is a professional member of the Association for ComputingMachinery (ACM) and IEEE She also holds a Certified Professional Marketer(CPM, Asia) certification, reflecting her expertise in integrating User Experience(UX), Information Systems (IS), and marketing. With a strong focus on digitaltransformation, Dr. Haliyana actively leads industry and community-driveninitiatives that leverage UX design, data-driven insights, and emergingtechnologies to enhance digital experiences. Her research spans digitalmarketing, information systems and big data, with a particular emphasis oncrafting seamless, user-centric digital ecosystems. As an advocate for human-centered design, she employs Design Thinking as the foundation of herteaching pedagogy, fostering problem-solving, creativity, and empathy-driveninnovation in her students. Through her consultancy work and research grants,she continues to shape the future of digital experience transformation, bridgingthe gap between technology, business, and user needs. Read More Read Less