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Ian Machan

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1.

Customer Segmentation for Servitization: How to identify customer groups for service innovation

Customer Segmentation for Servitization: How to identify customer groups for service innovation

By: Tim Baines, Neil Tumber, Ian Machan, James Euchner, Parikshit Naik

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₹5,282

Binding:	Paperback
Language:	English

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2.

Servitization Visioning: How to create an illustrative vision for a manufacturing organisation seeking to compete through services

Servitization Visioning: How to create an illustrative vision for a manufacturing organisation seeking to compete through services

By: Tim Baines, Daniel Andrews, Neil Tumber, Ali Ziaee Bigdeli, Ian Machan

Publisher: Aston University

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₹5,282

Binding:	Paperback
Release:	01 Mar 2019

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