Joe Hair

Joseph F. Hair, Jr. is Cleverdon Chair of Business, and director of the PhD degree in business administration, Mitchell College of Business, University of South Alabama. He previously held the Copeland Endowed Char of Entrepreneurship and was Director of the Entrepreneurship Institute, Ourso College of Business Administration, Louisiana State University. Joe was recognized by Clarivate Analytics from 2018 through 2024 for being in the top 1% globally of all business and economics professors based on his citations and scholarly accomplishments, which exceed 550,000 over his career. He has authored more than 145 editions of his books, including Multivariate Data Analysis (8^th edition, 2019; cited 240,000+ times), PLS-SEM  Primer (4^th edition; 2026); Advanced PLS (2^nd edition, 2024); MKTG (14^th edition, 2024); Essentials of Business Research Methods (5^th edition, 2024); Essentials of Marketing Analytics (2^nd edition, 2025); and Essentials of Marketing Research (6^th edition, 2026). He also has published numerous articles in scholarly journals and was recognized as the Academy of Marketing Science Marketing Educator of the Year. As a popular guest speaker, Professor Hair often presents seminars on research techniques, multivariate data analysis, and marketing issues for organizations in Europe, Australia, China, India, and South America. He has a forthcoming book on Sales Analytics (Sage 2026).