Christian M. Ringle

Christian M. Ringle is a Chaired Professor and the Director of the Institute of Management and Decision Sciences at the Hamburg University of Technology (Germany), an Adjunct Professor at the James Cook University(Australia), a Visiting Guest Researcher at the University of California, Berkeley (USA), and an RHB-UKM Endowment Fund Distinguished Chairholder at the National University of Malaysia (UKM). His research focuses on management, marketing, technology and innovation management, method development, business analytics, machine learning, artificial intelligence, and the application of business research methods to decision making. His contributions have been published in journals such as Decision Sciences, European Journal of Marketing, International Journal of Research in Marketing, Information Systems Research, Journal of Business Research, Journal of Service Research, Journal of the Academy of Marketing Science, Long Range Planning, MIS Quarterly, and Organizational Research Methods. Since 2018, Christian has been included in the Clarivate Analytics′ list of Highly Cited Researchers (HCR). He is a co-developer and co-founder of the statistical software SmartPLS (https://www-smartpls.com). More info: https://www.tuhh.de/mds/team/prof-dr-c-m-ringle.