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Klaus Backhaus

Klaus BackhausKLAUS BACKHAUS is Director of the Institut für Anlagen und Systemtechnologien at the Marketing Centrum Münster which is part of the Westfälische Wilhelms-Universität Münster in Germany.

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1.
Multivariate Analysis
Multivariate Analysis
By: Klaus Backhaus, Sonja Gensler, Bernd Erichson, Rolf Weiber, Thomas Weiber
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
₹3,627
Binding:
SF
Release:
24 Aug 2025
Language:
English
Available
Ships within 8-10 Days Explain..
2.
Multivariate Analysis
Multivariate Analysis
By: Klaus Backhaus, Sonja Gensler, Bernd Erichson, Rolf Weiber, Thomas Weiber
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹2,810
Binding:
SA
Release:
29 Jun 2023
Language:
English
Available
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3.
Entwicklung einer Marketing-Konzeption mit SPSS/PC+35 %
Entwicklung einer Marketing-Konzeption mit SPSS/PC+
By: Klaus Backhaus, Rolf Weiber
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹2,027
₹1,318
Binding:
Paperback
Release:
21 Mar 1989
Language:
German
Available
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4.
Fortgeschrittene Multivariate Analysemethoden37 %
Fortgeschrittene Multivariate Analysemethoden
By: Klaus Backhaus, Bernd Erichson, Rolf Weiber
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹8,112
₹5,111
Binding:
Paperback
Release:
23 Oct 2015
Language:
German
Available
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5.
Direktvertrieb in der Investitionsgüterindustrie36 %
Direktvertrieb in der Investitionsgüterindustrie
By: Klaus Backhaus
Publisher: Gabler
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₹5,576
₹3,569
Binding:
Paperback
Release:
01 Jan 1974
Language:
German
Available
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6.
MarktLab 2.037 %
MarktLab 2.0
By: Klaus Backhaus, Philipp Buff
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
₹7,604
₹4,791
Binding:
Paperback
Release:
20 May 2019
Language:
German
Available
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7.
Handbuch Business-to-Business-Marketing37 %
Handbuch Business-to-Business-Marketing
By: Klaus Backhaus, Markus Voeth
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹17,238
₹10,860
Binding:
Hardback
Release:
21 Jul 2015
Language:
German
Available
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8.
Marktleistung und Wettbewerb36 %
Marktleistung und Wettbewerb
By: Klaus Backhaus, Michael Kleinaltenkamp, Wulff Plinke, Bernd Günter, Hans Raffée
Publisher: Gabler
No Review Yet
₹5,576
₹3,569
Binding:
Paperback
Release:
03 Oct 2013
Language:
German
Available
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9.
Hurdle Race Marketing36 %
Hurdle Race Marketing
By: Karen Krings, Dianne West, Klaus Backhaus
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
₹2,712
₹1,736
Binding:
Paperback
Release:
24 Sep 2016
Language:
English
Available
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10.
Hurdle Race Marketing36 %
Hurdle Race Marketing
By: Karen Krings, Dianne West, Klaus Backhaus
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
₹2,712
₹1,736
Binding:
Hardback
Release:
06 Jun 2013
Language:
English
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11.
Vermarktung hybrider Leistungsbündel37 %
Vermarktung hybrider Leistungsbündel
By: Ralf Knackstedt, Daniel Beverungen, Jörg Becker, Klaus Backhaus, Michael Steiner
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹10,140
₹6,388
Binding:
Hardback
Release:
19 May 2010
Language:
German
Available
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12.
Geld-zurück-Garantien37 %
Geld-zurück-Garantien
By: Matthias Vieth, Prof. Dr. Dr. h.c. Klaus Backhaus
Publisher: Gabler
No Review Yet
₹8,112
₹5,111
Binding:
Paperback
Release:
25 Nov 2008
Language:
German
Available
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13.
Industrielle Verhandlungen37 %
Industrielle Verhandlungen
By: Ingmar Geiger, Prof. Dr. Dr. h.c. Klaus Backhaus
Publisher: Deutscher Universitatsverlag
No Review Yet
₹7,097
₹4,471
Binding:
Paperback
Release:
25 Oct 2007
Language:
German
Available
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14.
Verfahrensvarianten der Conjoint-Analyse zur Prognose von Kaufentscheidungen36 %
Verfahrensvarianten der Conjoint-Analyse zur Prognose von Kaufentscheidungen
By: Thomas Hillig, Prof. Dr. Dr. h.c. Klaus Backhaus
Publisher: Deutscher Universitatsverlag
No Review Yet
₹6,084
₹3,894
Binding:
Paperback
Release:
25 Apr 2006
Language:
German
Available
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15.
Tarifwahlverhalten im Business-to-Business-Bereich37 %
Tarifwahlverhalten im Business-to-Business-Bereich
By: Susanne Stingel, Prof. Dr. Dr. h.c. Klaus Backhaus
Publisher: Gabler
No Review Yet
₹7,097
₹4,471
Binding:
Paperback
Release:
12 Jun 2008
Language:
German
Available
Ships within 14-16 Days Explain..
16.
International Marketing2 % POD/NR
International Marketing
By: Klaus Backhaus, Markus Voeth, Joachim Büschken
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹11,250
₹11,025
Binding:
Paperback
Release:
29 Oct 2004
Language:
English
International Edition
Ships within 10-12 Days Explain..
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Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
17.
Multivariate Analysemethoden36 %
Multivariate Analysemethoden
By: Klaus Backhaus, Sonja Gensler, Bernd Erichson, Rolf Weiber, Thomas Weiber
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
₹6,071
₹3,885
Binding:
SF
Release:
15 Jul 2025
Language:
German
Out of Stock
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18.
Multivariate Analysemethoden36 %
Multivariate Analysemethoden
By: Klaus Backhaus, Sonja Gensler, Bernd Erichson, Rolf Weiber, Thomas Weiber
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹4,905
₹3,139
Binding:
SA
Release:
28 Jun 2023
Language:
German
Out of Stock
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19.
Multivariate Analysemethoden36 %
Multivariate Analysemethoden
By: Klaus Backhaus, Sonja Gensler, Bernd Erichson, Rolf Weiber, Thomas Weiber
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹4,415
₹2,826
Binding:
SA
Release:
03 Sep 2021
Language:
German
Out of Stock
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20.
Multivariate Analysis38 %
Multivariate Analysis
By: Klaus Backhaus, Sonja Gensler, Bernd Erichson, Rolf Weiber, Thomas Weiber
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹4,342
₹2,692
Binding:
SA
Release:
14 Oct 2021
Language:
English
Out of Stock
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