Matthew S EastinMatthew S. Eastin (PhD, Michigan State University) is an associate professor in the Department of Advertising and Public Relations at The University of Texas at Austin. His research focuses on media behavior. From this perspective, he investigtes message development, information processing, and the social and psychological factors associated with the use and effects of newer technology. In particular, Eastin has focused much of his research on video game engagement, including violence. Eastin has published approximately 70 research manuscripts. The Encyclopedia of Media Violence will be his third edited book.