Terry DaughertyTerry Daugherty (Ph.D., Michigan State University) is a Research Fellow for the Suarez Applied Marketing Research Laboratory and Taylor Institute for Direct Marketing, as well as an Assistant Professor in the Department of Marketing, at The Universit of Akron. His research focuses on exploring strategic, social, and technological issues within consumer psychology involving the mass media. Terry’s research has appeared in the Journal of Consumer Psychology, Journal of Advertising, Psychology & Marketing, Journal of Interactive Marketing, Journal of Computer-Mediated Communication, International Journal of Electronic Marketing & Retailing, International Journal of Internet Marketing & Advertising, Journal of Interactive Advertising, and American Journal of Business, among numerous others. Prior to joining UA, Terry worked in the media industry as well as conducted research at the M.I.N.D. Lab at Michigan State University, eLab in the Owen Graduate School of Management at Vanderbilt University, and was the Director of the Media Research Lab in the Department of Advertising at The University of Texas. Read More Read Less