Mst. Nilufar AhsanMst. Nilufar Ahsan is a Part time Researcher, Prince Sultan University, Riyadh, Saudi Arabia, Her task is to complete the methodology part and analyze the data. Her another task is to interpret analysis results. She has completed her Ph.D. from the Fculty of Management, Multimedia University, Cyberjaya, Selangor Malaysia. She has completed her Master of Management from the University of Rajshahi Bangladesh. She is the co-author of Product Innovation and Branding Book and published twelve articles in to reputed journals. He actively involves in all academic endeavor. Read More Read Less